The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Snacks
industry, for the month of
February
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Bokksu leads in email marketing, sending 25 emails with a good performance score (68.12%) despite a moderately high promotion rate (36%). Misfits Health closely follows with 12 emails, maintaining a good performance score despite a high promotion ratio. Magic Spoon, Feed, and Outstanding Foods exhibit strong email marketing strategies with balanced promotion ratios and satisfactory performance scores. Chomps, Aloha, Perfect Snacks, Schoolyard Snacks, Partake Foods, Candy Club, Milk Bar, Pulp Pantry, and Kind Snacks need to refine their performance and promotion strategies to enhance their competitiveness in the snacks industry.
Email Deliverability and Spam Scores: Misfits Health leads in email deliverability with a positive spam score (-1.04) but struggles with email size management. Verb Energy demonstrates good deliverability with a positive spam score and efficient email size management. Feed showcases promising deliverability with a positive spam score but requires adjustments in email size. Partake Foods, Chomps, Kind Snacks, Bokksu, Schoolyard Snacks, Outstanding Foods, Perfect Snacks, Magic Spoon, and Aloha face challenges in both spam scores and email size, necessitating strategic adjustments to optimize email deliverability.
Advertising Performance: Aloha leads in advertising with 68 impactful ads, showcasing both volume and diversity in ad content. Perfect Snacks closely follows with 66 impactful ads, emphasizing volume and a variety of unique copies. Magic Spoon, Milk Bar, Verb Energy, and Bokksu exhibit a commendable mix of volume and unique copy in advertising. Chomps, Kind Snacks, Schoolyard Snacks, Misfits Health, Outstanding Foods, Candy Club, Pulp Pantry, and Partake Foods showcase potential but require enhancements in both volume and diversity to optimize their advertising impact and competitiveness in the snacks industry.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
