The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Snacks
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Kind Snacks leads the snack industry in email marketing, closely followed by Schoolyard Snacks and Aloha. These brands exhibit strong performance in both email quantity and scoring. Perfect Snacks, Misfits Health, and Magic Spoon maintain a good balance, although Magic Spoon lags slightly in scoring. Chomps and Feed display fair performance but need improvement, while Verb Energy, Outstanding Foods, Pulp Pantry, Partake Foods, Bokksu, Milk Bar, and Candy Club are struggling, particularly in scoring and promotions.
Email Deliverability Summary: Misfits Health and Verb Energy excel in email deliverability, with low spam scores and optimal email sizes. Feed faces challenges in both aspects and needs strategic enhancements. Partake Foods, Chomps, Pulp Pantry, and Magic Spoon exhibit fair deliverability but require attention, especially in email size. Kind Snacks, Schoolyard Snacks, and Aloha demonstrate fair performance but need improvement in email size. Perfect Snacks, Outstanding Foods, and Perfect Snacks lag behind, facing challenges in both spam score and email size.
Ads Performance Summary: Perfect Snacks dominates the snack industry in ads performance, showcasing both velocity and diversity. Magic Spoon and Chomps follow closely, with Magic Spoon excelling in diverse copies. Verb Energy, Outstanding Foods, and Misfits Health maintain strong ad performances, combining both velocity and unique copies. Aloha exhibits potential but needs improvements, particularly in ad velocity. Kind Snacks, Partake Foods, and Schoolyard Snacks face challenges in both aspects and require strategic enhancements. Bokksu, Milk Bar, Pulp Pantry, Candy Club, Feed, and Kind Snacks lag behind and need to enhance their ads strategies for better overall performance.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
