The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Pantry & Groceries
industry, for the month of
September
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In March 2024, Thrive Market led the pantry and groceries sector, excelling across all metrics with a success score of 75.1%. Its organic traffic hit 447,614, backed by a domain rating of 79 and the most backlinks. Chamberlain Coffee, with the highest ad score at 99.58%, also performed well in emails and growth. Liquid I.V. was a strong contender, posting significant scores in email and ads while achieving the highest organic traffic at 253,324.
Misfits Market, Fly by Jing, and Brightland were next in line, each demonstrating balanced performances across email, ads, and organic traffic. Misfits Market recorded 123,499 in organic traffic, while Fly by Jing showed strength in ad creatives. Brightland exhibited solid ad performance and scored 79.54% overall. Kettle & Fire also performed above average, particularly in advertising.
Lagging behind were brands like HighKey, GTFO It’s Vegan, and Outstanding Foods, all with low success scores. HighKey registered almost no performance in ads, while GTFO It’s Vegan scored zero in advertising metrics. Similarly, Outstanding Foods displayed poor performance across all categories, making it one of the lowest performers in the group.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
