Anese

In March 2024, Glossier and Dr. Squatch dominated the personal care e-commerce field. Glossier led with a remarkable 77.74% success score, aided by the highest ad score (96.17%) and strong organic traffic of 551,676. Dr. Squatch was close with a 77.32% success score, supported by high growth (65.56%) and ads. Briogeo also performed well, with a 73.71% success score, benefiting from top email engagement (69.54%) and a full 100% ad score, making it a key player in both email and ad performance, although slightly lower in organic reach compared to the leaders.

Anese and Blume were strong contenders, just behind the leaders. Anese achieved a 61.44% success score with a balanced approach, excelling in email and ad scores, each over 67%, though with limited traffic. Blume, scoring 64.41%, showed excellent growth and ad effectiveness (84.58%), but struggled with traffic, which limits its overall impact. Mario Badescu also performed steadily with a 59.85% success score, driven by high email performance (82.42%) but lagging behind in ad effectiveness.

At the lower end, Bruush, Naturally Serious, and Athena Club struggled. Bruush, with an 8.8% success score, had minimal ad and email impact. Naturally Serious and Burst Oral Care also underperformed, each with low success scores of 14.05% and 21.35%, respectively, due to weak ad scores and limited traffic, which hampered their competitive stance. Athena Club showed only moderate growth and low email effectiveness, resulting in a limited overall impact.

In March 2024, Curology leads the skincare industry in overall performance, showcasing impressive email and advertising strategies. Curology's email score stands at 70.15%, while its ad score reaches an outstanding 84.84%. This strong positioning correlates with a massive organic traffic figure of 543,659 and a growth score of 55.43%. Kate Somerville also performs well, with an email score of 81.03% and an ad score of 63.13%. However, Curology surpasses all competitors, indicating its dominant position in the market.

Next in line are Tata Harper and Ren Skincare, both showing robust growth with scores of 55.79% and 63.23%, respectively. Tata Harper's email score is notably high at 75.41%, and Ren Skincare maintains solid figures in both email (74.41%) and ad strategies (67.17%). Brands like Biossance and Dr. Brandt Skincare also display decent metrics but fall behind the top performers. Biossance, for example, shows a significant discrepancy with a low ad score of just 1.08%, which hampers its overall potential in the competitive landscape.

On the other hand, brands like Activist Skincare and KraveBeauty lag considerably behind. Activist Skincare's growth score is alarmingly low at 2.63%, and it has a poor ad performance, scoring 0%. Similarly, KraveBeauty has a minimal ad score of 0%, which limits its reach and engagement in the market. Other brands like OSKIA Skincare and Pai Skincare also show weak performances, particularly in email marketing and organic traffic, making it challenging for them to compete effectively. Overall, there is a clear divide between industry leaders and those struggling to gain traction.

Email Marketing Performance:Annmarie leads in email marketing performance, sending 39 emails, with good email scoring despite poor promotion performance, indicating strong engagement strategies. Mario Badescu closely follows, with 30 emails sent, demonstrating good email scoring and fair promotion performance, suggesting effective audience targeting. Dr. Squatch showcases robust email marketing practices with 19 emails sent, good email scoring, and fair promotion performance, reflecting strategic audience engagement efforts.

Email Deliverability and Spam Scores:Native exhibits commendable email deliverability, maintaining a good spam score despite poor email size performance, indicating efficient content management practices. Briogeo showcases strong email deliverability with a good spam score and good email size performance, demonstrating consistent inbox placement and content optimization. Anese demonstrates fair email deliverability, with a good spam score but fair email size performance, suggesting opportunities for content optimization and management improvements.

Advertising Impact and Diversity:Glossier leads in advertising impact and diversity with 111 impactful ads, showcasing both volume and variety in content, effectively positioning itself in the competitive personal care market. Briogeo closely follows with 59 impactful ads, reflecting robust advertising presence and engagement diversity, effectively engaging with its target audience. Black Wolf maintains solid advertising impact with 50 impactful ads, exhibiting good diversity in new images and videos, indicating effective content variation and innovation strategies.

Email Marketing Performance: Kate Somerville leads the email marketing domain with 36 emails sent, exhibiting good email scoring despite fair promotion performance, indicating strong engagement and communication strategies. Following closely, Pai Skincare demonstrates commendable email marketing with 19 emails sent, good email scoring, and a poor promotion percentage, suggesting efficient audience targeting and engagement tactics. Tata Harper showcases effective email marketing practices with 17 emails sent, good email scoring, and a fair promotion percentage, reflecting strategic audience engagement and communication efforts.

Email Deliverability and Spam Scores: HeyDay stands out in email deliverability with no reported spam score, showcasing consistent inbox placement and efficient content management. Tata Harper exhibits improved email deliverability with a good spam score and email size performance, indicating effective content optimization and management practices. Anese demonstrates commendable email deliverability, maintaining a good spam score and email size performance, suggesting efficient content optimization and inbox placement strategies.

Advertising Impact and Diversity: Curology leads in advertising impact and diversity with 77 impactful ads, showcasing both volume and variety in content, highlighting its strong market presence in the skincare industry. HeyDay closely follows with 70 impactful ads, reflecting robust advertising presence and engagement diversity, effectively positioning itself in the competitive market. Dr. Brandt Skincare maintains solid advertising impact with 59 impactful ads, exhibiting good diversity in unique copy and video proportion, indicating effective content variation and innovation strategies.

Email Marketing Performance: Mario Badescu leads the Personal Care Brands industry with 46 emails, showcasing good performance with a scoring rate of 46.59%, despite needing improvements in promotional strategies. Annmarie closely follows with 37 emails, demonstrating strong performance but requiring enhancements in email scoring and promotional tactics. Glossier shines with 20 emails, boasting excellent performance and minimal promotional content, highlighting its strategic email marketing approach. Briogeo and Dr. Squatch exhibit potential with 17 and 14 emails, respectively, but they need refinement in performance and promotional strategies to effectively engage consumers and remain competitive in the Personal Care Brands industry.

Email Deliverability and Spam Scores: Native demonstrates adequate email deliverability with a minor spam score and effective email size management, positioning itself as a notable player in this aspect. Briogeo excels in email deliverability with a positive spam score and efficient email size management, contrasting with other brands in the industry. Anese showcases positive spam scores and effective email size management, demonstrating competence in email deliverability. Mario Badescu exhibits positive spam scores but requires improvements in email size management. BRAVO SIERRA and other brands face challenges in both spam scores and email size management, necessitating strategic adjustments to improve email deliverability.

Advertising Performance: Dr. Squatch leads in advertising with 114 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence. Native closely follows with 87 impactful ads, showcasing a variety of unique copies and strong advertising volume. Glossier demonstrates potential in advertising but requires enhancements in both volume and diversity to optimize advertising impact and competitiveness in the Personal Care Brands industry. Briogeo, Athena Club, and Mario Badescu face challenges in advertising volume and diversity, necessitating strategic adjustments to effectively engage consumers and remain competitive.

Email Marketing Performance: Biossance leads the Skincare Brands industry with 29 emails sent, demonstrating a good performance score of 47.03% but requiring improvements in email scoring and promotional strategies. Kate Somerville closely follows with 26 emails, showcasing a commendable performance score and a moderate promotion approach (23%). Curology exhibits potential with 22 emails, boasting a high performance score and effective promotional strategies. Tata Harper and cocokind present promising performances with 21 and 16 emails, respectively, but need refinements in email scoring and promotion strategies to maximize engagement and competitiveness. Ren Skincare, Boscia, Dr. Brandt Skincare, and other brands require enhancements in both performance and promotion strategies to effectively engage consumers and remain competitive in the Skincare Brands industry.

Email Deliverability and Spam Scores: HeyDay excels in email deliverability with a positive spam score and efficient email size management. Tata Harper demonstrates positive spam scores but requires improvements in email size management. Anese exhibits positive spam scores and efficient email size management. Activist Skincare shows potential in spam scores but needs enhancements in email size management to optimize email deliverability. Boscia, OSKIA Skincare, KraveBeauty, and other brands face challenges in both spam scores and email size management, necessitating strategic adjustments to improve email deliverability.

Advertising Performance: Curology leads in advertising with 75 impactful ads, emphasizing both volume and diversity in ad content. HeyDay closely follows with 61 impactful ads, showcasing a variety of unique copies and strong advertising volume. Dr. Brandt Skincare and Pai Skincare demonstrate potential in advertising but require enhancements in both volume and diversity to optimize advertising impact and competitiveness in the Skincare Brands industry. Kate Somerville, Tata Harper, cocokind, and other brands face challenges in advertising volume and diversity, necessitating strategic adjustments to effectively engage consumers and remain competitive.

Email Marketing Overview: The personal care industry has witnessed a notable decrease in average emails sent, dropping by 39.39% to 12.0 per brand. Glossier stands out with 18 emails, showcasing a balanced approach to email marketing, scoring 68.22% in performance. Mario Badescu leads with 40 emails, maintaining a good performance despite high promotional content. Native and Briogeo exhibit strong email deliverability, with Native overcoming a slight increase in spam score. Billie, while sending fewer emails, engages effectively with a good performance rate.

Email Deliverability Insights: Despite the industry facing an overall increase in spam scores by 2.41%, specific brands like Annmarie and Dr. Squatch manage to maintain excellent email deliverability with scores of -2.89 and -1.66, respectively. Anese and Blume face challenges with larger email sizes, potentially impacting deliverability. Athena Club struggles with both a slightly increased spam score and large email sizes, highlighting areas for improvement. Native showcases a unique situation, with an average spam score close to 0. This indicates potential deliverability concerns that need attention.

Ads Performance: Advertising in the personal care sector has seen a significant decrease, with an average of 44.87 ads per brand. Glossier and Dr. Squatch lead with diverse ads, combining both images and videos effectively. Native maintains a strong advertising presence with 100 ads, focusing on visual content. In contrast, brands like Billie, Blume, and BRAVO SIERRA lag in ad volume. Social ad diversity highlights the varying approaches, with Glossier utilizing a balanced mix of images and videos, while BRAVO SIERRA struggles with limited visual content. Overall, the industry requires a reinvigorated advertising strategy to enhance engagement and brand visibility.

Email Marketing Overview: In the last month, the skincare industry has seen an 8.97% surge in average emails sent, reaching 17.73 per brand. Biossance takes the lead with 58 emails, exhibiting a proactive engagement strategy. Curology shines with an impressive 68.45% email scoring, emphasizing its effective communication. However, Tata Harper and Ren Skincare need to refine their content, scoring lower in email performance. The industry average stands at 51.91%, indicating room for improvement in overall email engagement strategies.

Email Deliverability Challenges:While there's an industry-wide increase in average spam scores by 14.79%, several brands maintain robust deliverability. HeyDay stands out with a low spam score of -1.2, showcasing effective email delivery. Tata Harper struggles with large email sizes, impacting deliverability, while OSKIA Skincare faces challenges in both spam scores and email sizes. Curology excels in email deliverability, demonstrating its commitment to reaching customer inboxes effectively.

Adaptability in Advertising:The advertising landscape shows a 3.99% decrease in average ads published, reaching 38.53 per brand. Curology leads with 144 new ads, reflecting a dynamic advertising strategy. HeyDay impresses with diverse ad content, including 43 unique copies and 71.67% video proportion. Tata Harper focuses on images, with 60 new images dominating its advertising strategy. While Biossance lags behind in ad volume, its social ad diversity remains a potential area for improvement. Overall, the skincare industry demonstrates a need for varied advertising strategies to enhance engagement.

Email Marketing Overview: In the realm of personal care, Annmarie takes the lead, sending an impressive 15.07 emails on average. Mario Badescu and Glossier follow closely, demonstrating robust performance in both frequency and email scoring. Notably, Dr. Squatch, despite sending fewer emails, maintains high email scoring. However, Native and Billie struggle, sending fewer emails with compromised scores. The competition is fierce, with brands employing diverse strategies to engage their audience.

Email Deliverability Insights: Native and Briogeo shine in email deliverability with impressive spam scores of -0.6 and -1.27, respectively. On the flip side, Billie and Dr. Squatch grapple with higher email sizes, affecting deliverability. Annmarie and Glossier showcase good practices, ensuring emails are optimized for delivery, whereas Athena Club faces challenges in this regard. Brands need to balance content richness with email optimization for better reach and engagement.

Ads Performance Snapshot: Glossier stands out in advertising, with 221 unique copies and a diverse range of images and videos. Dr. Squatch and Native also excel in ad velocity, maintaining a good balance between images and videos. In contrast, Annmarie and Mario Badescu lag in this aspect, requiring a more varied advertising strategy. The industry emphasizes the need for dynamic and diverse ad content to capture and retain consumer attention.

Email Marketing Summary: Boscia dominates the Skincare industry, sending an impressive 12.2 emails on average with a solid engagement rate of 56.03%. Ren Skincare closely follows, showcasing a good balance but struggling with promotions. Biossance and Tata Harper perform well in email frequency but lack in scoring and promotions. Dr. Brandt Skincare excels in scoring but needs improvement in promotions.

Email Deliverability Summary: HeyDay leads in deliverability with a commendable spam score of -1.86 and efficient email size management. Anese and Tata Harper also perform well in ensuring emails reach inboxes. However, Biossance and OSKIA Skincare face challenges, particularly in spam scores and email size. Curology and KraveBeauty are lagging in deliverability metrics.

Ads Performance Summary: HeyDay emerges as the advertising leader in the Skincare sector, displaying 86 new ads with a diverse copy. Curology and Boscia follow closely, showcasing effective ad strategies. However, Dr. Dennis Gross Skincare and Biossance struggle with ad velocity and diversity, while KraveBeauty and Activist Skincare lag behind with minimal ad presence.

Email Marketing Summary: In the personal care industry, Annmarie leads the way with a robust email marketing strategy. They send a high volume of emails with a balanced focus on scoring and promotions. Mario Badescu also performs well but needs improvement in email scoring. Glossier is solid but could boost its promotion rates. Briogeo demonstrates a strong strategy with a focus on both email scoring and promotions. Brands like Dr. Squatch, Anese, Blume, and BRAVO SIERRA need to enhance their email strategies to compete effectively. Black Wolf, Native, Burst Oral Care, Athena Club, and Billie lag behind and should reevaluate their email marketing approaches.

Email Deliverability Summary: Native excels in email deliverability with a good spam score and email size. Briogeo is another strong performer in this category, with optimal spam scores and email sizes. Mario Badescu follows but should improve email size and spam scores. BRAVO SIERRA and Anese achieve good spam scores but need to work on email size optimization. Dr. Squatch and Black Wolf have room for enhancement in both areas. Brands like Burst Oral Care, Blume, Annmarie, and Athena Club should significantly improve their email deliverability practices. Billie, Naturally Serious, and Bruush need to develop a strategy from scratch in this aspect.

Ads Performance Summary: Glossier takes the lead in advertising performance with a high number of new ads and a diverse range of unique copies. Black Wolf and Billie are strong contenders, displaying good ad velocity and unique ad copies. Briogeo also excels with impressive ad performance. However, Native, Mario Badescu, Athena Club, Burst Oral Care, and Blume need improvements in their advertising strategies to stay competitive in the personal care industry. BRAVO SIERRA, Anese, Annmarie, and Dr. Squatch lag behind in ad performance, requiring significant changes to enhance their advertising strategies.

Email Marketing Summary: In the skincare industry, Boscia stands out as the leader with excellent email practices. Their emails strike a balance between content and promotions, ensuring strong email scoring and promotions. Ren Skincare and Kate Somerville follow closely with good email performance but need to improve promotions. Anese and Dr. Brandt Skincare maintain solid email practices, with Dr. Brandt Skincare focusing on promotions. Tata Harper excels in email scoring but lacks in promotions. cocokind needs to improve both email scoring and promotions. Pai Skincare is next in line, but it's crucial to work on promotions. KraveBeauty, HeyDay, OSKIA Skincare, Activist Skincare, Biossance, and Curology need comprehensive enhancements in their email marketing.

Email Deliverability Summary: HeyDay leads in email deliverability with an optimal spam score and email size. Boscia also maintains excellent email deliverability practices. Tata Harper achieves good email size but needs improvement in spam scores. Anese exhibits fair deliverability, with focus on email size optimization. Activist Skincare faces challenges with a high spam score but has optimal email size. Dr. Brandt Skincare and Ren Skincare fall into the fair category, emphasizing the need for improvements in both spam scores and email size. The remaining brands, including cocokind, Curology, Kate Somerville, Pai Skincare, Dr. Dennis Gross Skincare, KraveBeauty, OSKIA Skincare, and Biossance, require comprehensive enhancements in email deliverability.

Ads Performance Summary: In the skincare advertising arena, Curology and HeyDay lead the way with high ad velocity and a diverse range of unique ad copies. Dr. Brandt Skincare and Pai Skincare also exhibit strong ad practices, focusing on diverse ad copies. cocokind and Boscia maintain fair ad velocity but need to improve their unique ad copies. Anese and Tata Harper have areas for enhancement in both ad velocity and unique ad copies. Kate Somerville and Ren Skincare fall into the same category but have challenges with ad velocity. OSKIA Skincare, KraveBeauty, Dr. Dennis Gross Skincare, Biossance, and Activist Skincare need comprehensive improvements in their advertising strategies to remain competitive.

During June, the top performer in emails is again Kate Somerville, with a total of 28 emails sent, closely followed by Boscia with 27 emails.

Shifting to the creation of ads, HeyDay takes the lead with 117 new ads, featuring the highest number of unique ad copies used this month (35). Curology secures the second position with 114 new ads.

When it comes to ad media in the month of June, both HeyDay and Curology prioritize videos. Both brands utilize the same number of videos (69). In terms of images, HeyDay incorporates 48 images, while Curology uses 45 images.

In June, Mario Badescu took the lead in emails, sending a total of 44 emails. Annmarie, which previously held the top position, came in second with 39 emails sent during this month.

Shifting to advertising, Glossier claimed the top spot with 139 new ads created. Dr. Squatch, on the other hand, utilized the highest number of ad copies (55) among the brands this month, incorporating them into their 109 new ads.

Regarding the ad media used, Glossier focused more on images than videos, utilizing 96 images and 43 videos. In contrast, Dr. Squatch employed more videos than images, with 84 videos and 25 images used in their ads.

In July, Kate Somerville maintained again the leading position with 29 emails, followed by Boscia with 23 emails sent.

When it comes to advertising, Curology and HeyDay are the top brands, creating 90 and 78 new ads, respectively. HeyDay utilized the highest number of ad copies (43) among all benchmark brands for July.

Regarding ad strategy, both Curology and HeyDay favored videos over images. Curology used 57 videos vs. 33 images, while HeyDay employed 68 videos and only 10 images in their July ads.

In August, Kate Somerville maintains her lead in emails with 27 of which 37% are promotional and Anese secured the second position with 16 emails.

Regarding advertising, Curology and HeyDay both took the lead, each creating an impressive 116 new ads. However, HeyDay stands out by employing the highest number of ad copies at 37.

In terms of ad strategy this month, both Curology and HeyDay favor videos over images. Curology presents 70 videos compared to 44 images, while HeyDay employs 68 videos versus 48 images.

In August, Mario Badescu sent the most emails, totaling 42, while Annmarie followed with 36 emails.

Regarding advertisements, Native ranked first by publishing 81 new ads, and Briogeo came after with 70 new ads. Mario Badescu led in using the most different ad versions (33).

In terms of ad approach, Native focused more on videos, while Briogeo used more images compared to videos. Specifically, Native had 65 videos and 16 videos, whereas Briogeo used 63 videos and just 6 images.

Email Marketing Summary: Mario Badescu leads the personal care industry in email marketing, sending the highest number of emails with a good email scoring. Annmarie and Glossier also perform well in email marketing. Brands like Anese and Black Wolf need to reduce promotional emails.

Email Deliverability Summary: Native excels in email deliverability with a good spam score and optimized email size. Briogeo and Anese also perform well in email deliverability. Mario Badescu needs to improve email size optimization.

Ads Performance Summary: Dr. Squatch dominates in advertising, with the highest number of new ads detected and good unique copy performance. Glossier and Mario Badescu also perform well in advertising. Brands like Bruush and Naturally Serious have minimal advertising presence.

In summary, Mario Badescu is a leader in email marketing within the personal care industry. Native excels in email deliverability. Dr. Squatch dominates in advertising. However, some brands like Bruush and Naturally Serious have limited marketing efforts.

Email Marketing Summary: In the skincare industry, Kate Somerville leads in email marketing, with a high number of emails sent and good email scoring. Boscia and cocokind also perform well in email marketing. Tata Harper, however, needs improvement as it sends many promotional emails.

Email Deliverability Summary: HeyDay excels in email deliverability with a good spam score and optimized email size. Tata Harper and Anese also perform well in email deliverability. Brands like Dr. Dennis Gross Skincare lag behind in their email deliverability.

Ads Performance Summary: Curology and HeyDay dominate in advertising, with the highest number of new ads detected and good unique copy performance. Kate Somerville and Ren Skincare also perform well in advertising. Brands like KraveBeauty and Activist Skincare need to improve their advertising efforts.

In summary, Kate Somerville is a leader in email marketing within the skincare industry. HeyDay excels in email deliverability, and Curology and HeyDay are leading in advertising efforts. However, some brands like Tata Harper and Dr. Dennis Gross Skincare need to enhance their marketing strategies.

In July, Mario Badescu maintains its lead in emails with 46, while Annmarie follows closely with 36 emails.

Regarding the number of new ads created, Dr. Squatch and Glossier are once again at the forefront, but this time Dr. Squatch (147) has surpassed Glossier (137). Remarkably, Glossier utilized the highest number of ad copies (35) this month.

In terms of ad strategy, Dr. Squatch focuses on videos, while Glossier favors images. Dr. Squatch uses 142 videos vs. only 5 images, and Glossier employs 72 images vs. 65 videos.

During May, Annmarie and Mario Badescu maintained their leading positions again. Annemarie sent 44 emails and Mario Badescu in the second position with 40 emails, of which a notable 90% were promotional.

In terms of ads, Dr. Squatch is again the leader with a total of 59 new ads. Followed by Blume with 53 new ads and the highest number of ad copies used with a total of 37 used in May's ads.

In terms of ad strategy, Dr. Squatch and Blume's ones are different. Dr. Squatch is focused more on videos with 40 new videos versus 19 new images, while Blume opted more for images in its new ads with 35 images versus only 13 videos.

In May, Kate Somerville takes the lead in email, sending a total of 34 emails. Ren Skincare closely follows with 23 emails.

Shifting our focus to advertising, Curology emerges as the top performer, creating an impressive 99 new ads. Not far behind, HeyDay secures the second position with 71 new ads introduced in May.

When it comes to ad strategy, both Curology and HeyDay are more focused on videos. Curology employs 56 videos alongside 40 images. Similarly, HeyDay incorporates 50 videos accompanied by 21 images.

Annmarie and Mario Badescu both sent 36 emails in March, followed by Briogeo with 22 emails.

Glossier has taken the lead in terms of the number of new ads launched this month with 56 new ads, followed by Black Wolf with 51 new ads. Moreover, Glossier has used the highest number of ad copies among all the brands for its new ads during this period.

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During the month of March, Biossance and Kate Somerville sent the same number of promotional emails, with 34 each. Biossance's emails were entirely promotional in nature.

In terms of new ads created, Curology produced the most with 30 new ads, followed by Dr. Brandt Skincare with 29 new ads, featuring 15 ad copies, the most among all the brands.

Curology utilized more videos than images in its ads, with 25 videos and only 4 images, while Dr. Brandt Skincare preferred images over videos, featuring 18 images and 11 videos in its ads this month.

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During April, Biossance and Boscia sent 34 and 29 emails, respectively. Meanwhile, Ren Skincare led in creating new ads with 52 new ads, followed by Anese with 38 new ads. Ren Skincare also had the highest number of ad copies used in its new ads.

In terms of ad strategy, Anese focused more on images, creating 24 new images compared to 14 new videos. On the other hand, Ren Skincare preferred videos with 29 new videos compared to 23 new images in its new ads.

In April, Annmarie took the lead in terms of emails sent with 35, followed by Mario Badescu with 30. Meanwhile, Dr. Squatch was the most active in ad creation with 60 new ads, followed closely by Black Wolf with 59. In terms of ad strategy, Black Wolf used 35 new videos and 24 new images, while Dr. Squatch focused 100% on using videos with 60 new videos and 0 new images. Stay tuned for more updates on beauty brands' marketing performance!