The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Skincare
industry, for the month of
April
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Kate Somerville leads the email marketing domain with 36 emails sent, exhibiting good email scoring despite fair promotion performance, indicating strong engagement and communication strategies. Following closely, Pai Skincare demonstrates commendable email marketing with 19 emails sent, good email scoring, and a poor promotion percentage, suggesting efficient audience targeting and engagement tactics. Tata Harper showcases effective email marketing practices with 17 emails sent, good email scoring, and a fair promotion percentage, reflecting strategic audience engagement and communication efforts.
Email Deliverability and Spam Scores: HeyDay stands out in email deliverability with no reported spam score, showcasing consistent inbox placement and efficient content management. Tata Harper exhibits improved email deliverability with a good spam score and email size performance, indicating effective content optimization and management practices. Anese demonstrates commendable email deliverability, maintaining a good spam score and email size performance, suggesting efficient content optimization and inbox placement strategies.
Advertising Impact and Diversity: Curology leads in advertising impact and diversity with 77 impactful ads, showcasing both volume and variety in content, highlighting its strong market presence in the skincare industry. HeyDay closely follows with 70 impactful ads, reflecting robust advertising presence and engagement diversity, effectively positioning itself in the competitive market. Dr. Brandt Skincare maintains solid advertising impact with 59 impactful ads, exhibiting good diversity in unique copy and video proportion, indicating effective content variation and innovation strategies.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
