The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Skincare
industry, for the month of
February
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Biossance leads the Skincare Brands industry with 29 emails sent, demonstrating a good performance score of 47.03% but requiring improvements in email scoring and promotional strategies. Kate Somerville closely follows with 26 emails, showcasing a commendable performance score and a moderate promotion approach (23%). Curology exhibits potential with 22 emails, boasting a high performance score and effective promotional strategies. Tata Harper and cocokind present promising performances with 21 and 16 emails, respectively, but need refinements in email scoring and promotion strategies to maximize engagement and competitiveness. Ren Skincare, Boscia, Dr. Brandt Skincare, and other brands require enhancements in both performance and promotion strategies to effectively engage consumers and remain competitive in the Skincare Brands industry.
Email Deliverability and Spam Scores: HeyDay excels in email deliverability with a positive spam score and efficient email size management. Tata Harper demonstrates positive spam scores but requires improvements in email size management. Anese exhibits positive spam scores and efficient email size management. Activist Skincare shows potential in spam scores but needs enhancements in email size management to optimize email deliverability. Boscia, OSKIA Skincare, KraveBeauty, and other brands face challenges in both spam scores and email size management, necessitating strategic adjustments to improve email deliverability.
Advertising Performance: Curology leads in advertising with 75 impactful ads, emphasizing both volume and diversity in ad content. HeyDay closely follows with 61 impactful ads, showcasing a variety of unique copies and strong advertising volume. Dr. Brandt Skincare and Pai Skincare demonstrate potential in advertising but require enhancements in both volume and diversity to optimize advertising impact and competitiveness in the Skincare Brands industry. Kate Somerville, Tata Harper, cocokind, and other brands face challenges in advertising volume and diversity, necessitating strategic adjustments to effectively engage consumers and remain competitive.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
