The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Skincare
industry, for the month of
September
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: In the skincare industry, Kate Somerville leads in email marketing, with a high number of emails sent and good email scoring. Boscia and cocokind also perform well in email marketing. Tata Harper, however, needs improvement as it sends many promotional emails.
Email Deliverability Summary: HeyDay excels in email deliverability with a good spam score and optimized email size. Tata Harper and Anese also perform well in email deliverability. Brands like Dr. Dennis Gross Skincare lag behind in their email deliverability.
Ads Performance Summary: Curology and HeyDay dominate in advertising, with the highest number of new ads detected and good unique copy performance. Kate Somerville and Ren Skincare also perform well in advertising. Brands like KraveBeauty and Activist Skincare need to improve their advertising efforts.
In summary, Kate Somerville is a leader in email marketing within the skincare industry. HeyDay excels in email deliverability, and Curology and HeyDay are leading in advertising efforts. However, some brands like Tata Harper and Dr. Dennis Gross Skincare need to enhance their marketing strategies.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
