The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Personal Care
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: In the personal care industry, Annmarie leads the way with a robust email marketing strategy. They send a high volume of emails with a balanced focus on scoring and promotions. Mario Badescu also performs well but needs improvement in email scoring. Glossier is solid but could boost its promotion rates. Briogeo demonstrates a strong strategy with a focus on both email scoring and promotions. Brands like Dr. Squatch, Anese, Blume, and BRAVO SIERRA need to enhance their email strategies to compete effectively. Black Wolf, Native, Burst Oral Care, Athena Club, and Billie lag behind and should reevaluate their email marketing approaches.
Email Deliverability Summary: Native excels in email deliverability with a good spam score and email size. Briogeo is another strong performer in this category, with optimal spam scores and email sizes. Mario Badescu follows but should improve email size and spam scores. BRAVO SIERRA and Anese achieve good spam scores but need to work on email size optimization. Dr. Squatch and Black Wolf have room for enhancement in both areas. Brands like Burst Oral Care, Blume, Annmarie, and Athena Club should significantly improve their email deliverability practices. Billie, Naturally Serious, and Bruush need to develop a strategy from scratch in this aspect.
Ads Performance Summary: Glossier takes the lead in advertising performance with a high number of new ads and a diverse range of unique copies. Black Wolf and Billie are strong contenders, displaying good ad velocity and unique ad copies. Briogeo also excels with impressive ad performance. However, Native, Mario Badescu, Athena Club, Burst Oral Care, and Blume need improvements in their advertising strategies to stay competitive in the personal care industry. BRAVO SIERRA, Anese, Annmarie, and Dr. Squatch lag behind in ad performance, requiring significant changes to enhance their advertising strategies.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
