The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Personal Care
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: In the realm of personal care, Annmarie takes the lead, sending an impressive 15.07 emails on average. Mario Badescu and Glossier follow closely, demonstrating robust performance in both frequency and email scoring. Notably, Dr. Squatch, despite sending fewer emails, maintains high email scoring. However, Native and Billie struggle, sending fewer emails with compromised scores. The competition is fierce, with brands employing diverse strategies to engage their audience.
Email Deliverability Insights: Native and Briogeo shine in email deliverability with impressive spam scores of -0.6 and -1.27, respectively. On the flip side, Billie and Dr. Squatch grapple with higher email sizes, affecting deliverability. Annmarie and Glossier showcase good practices, ensuring emails are optimized for delivery, whereas Athena Club faces challenges in this regard. Brands need to balance content richness with email optimization for better reach and engagement.
Ads Performance Snapshot: Glossier stands out in advertising, with 221 unique copies and a diverse range of images and videos. Dr. Squatch and Native also excel in ad velocity, maintaining a good balance between images and videos. In contrast, Annmarie and Mario Badescu lag in this aspect, requiring a more varied advertising strategy. The industry emphasizes the need for dynamic and diverse ad content to capture and retain consumer attention.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
