The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Personal Care
industry, for the month of
July
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In July, Mario Badescu maintains its lead in emails with 46, while Annmarie follows closely with 36 emails.
Regarding the number of new ads created, Dr. Squatch and Glossier are once again at the forefront, but this time Dr. Squatch (147) has surpassed Glossier (137). Remarkably, Glossier utilized the highest number of ad copies (35) this month.
In terms of ad strategy, Dr. Squatch focuses on videos, while Glossier favors images. Dr. Squatch uses 142 videos vs. only 5 images, and Glossier employs 72 images vs. 65 videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
