The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Skincare
industry, for the month of
October
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In March 2024, Curology leads the skincare industry in overall performance, showcasing impressive email and advertising strategies. Curology's email score stands at 70.15%, while its ad score reaches an outstanding 84.84%. This strong positioning correlates with a massive organic traffic figure of 543,659 and a growth score of 55.43%. Kate Somerville also performs well, with an email score of 81.03% and an ad score of 63.13%. However, Curology surpasses all competitors, indicating its dominant position in the market.
Next in line are Tata Harper and Ren Skincare, both showing robust growth with scores of 55.79% and 63.23%, respectively. Tata Harper's email score is notably high at 75.41%, and Ren Skincare maintains solid figures in both email (74.41%) and ad strategies (67.17%). Brands like Biossance and Dr. Brandt Skincare also display decent metrics but fall behind the top performers. Biossance, for example, shows a significant discrepancy with a low ad score of just 1.08%, which hampers its overall potential in the competitive landscape.
On the other hand, brands like Activist Skincare and KraveBeauty lag considerably behind. Activist Skincare's growth score is alarmingly low at 2.63%, and it has a poor ad performance, scoring 0%. Similarly, KraveBeauty has a minimal ad score of 0%, which limits its reach and engagement in the market. Other brands like OSKIA Skincare and Pai Skincare also show weak performances, particularly in email marketing and organic traffic, making it challenging for them to compete effectively. Overall, there is a clear divide between industry leaders and those struggling to gain traction.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
