The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Skincare
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Boscia dominates the Skincare industry, sending an impressive 12.2 emails on average with a solid engagement rate of 56.03%. Ren Skincare closely follows, showcasing a good balance but struggling with promotions. Biossance and Tata Harper perform well in email frequency but lack in scoring and promotions. Dr. Brandt Skincare excels in scoring but needs improvement in promotions.
Email Deliverability Summary: HeyDay leads in deliverability with a commendable spam score of -1.86 and efficient email size management. Anese and Tata Harper also perform well in ensuring emails reach inboxes. However, Biossance and OSKIA Skincare face challenges, particularly in spam scores and email size. Curology and KraveBeauty are lagging in deliverability metrics.
Ads Performance Summary: HeyDay emerges as the advertising leader in the Skincare sector, displaying 86 new ads with a diverse copy. Curology and Boscia follow closely, showcasing effective ad strategies. However, Dr. Dennis Gross Skincare and Biossance struggle with ad velocity and diversity, while KraveBeauty and Activist Skincare lag behind with minimal ad presence.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
