The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Skincare
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: In the skincare industry, Boscia stands out as the leader with excellent email practices. Their emails strike a balance between content and promotions, ensuring strong email scoring and promotions. Ren Skincare and Kate Somerville follow closely with good email performance but need to improve promotions. Anese and Dr. Brandt Skincare maintain solid email practices, with Dr. Brandt Skincare focusing on promotions. Tata Harper excels in email scoring but lacks in promotions. cocokind needs to improve both email scoring and promotions. Pai Skincare is next in line, but it's crucial to work on promotions. KraveBeauty, HeyDay, OSKIA Skincare, Activist Skincare, Biossance, and Curology need comprehensive enhancements in their email marketing.
Email Deliverability Summary: HeyDay leads in email deliverability with an optimal spam score and email size. Boscia also maintains excellent email deliverability practices. Tata Harper achieves good email size but needs improvement in spam scores. Anese exhibits fair deliverability, with focus on email size optimization. Activist Skincare faces challenges with a high spam score but has optimal email size. Dr. Brandt Skincare and Ren Skincare fall into the fair category, emphasizing the need for improvements in both spam scores and email size. The remaining brands, including cocokind, Curology, Kate Somerville, Pai Skincare, Dr. Dennis Gross Skincare, KraveBeauty, OSKIA Skincare, and Biossance, require comprehensive enhancements in email deliverability.
Ads Performance Summary: In the skincare advertising arena, Curology and HeyDay lead the way with high ad velocity and a diverse range of unique ad copies. Dr. Brandt Skincare and Pai Skincare also exhibit strong ad practices, focusing on diverse ad copies. cocokind and Boscia maintain fair ad velocity but need to improve their unique ad copies. Anese and Tata Harper have areas for enhancement in both ad velocity and unique ad copies. Kate Somerville and Ren Skincare fall into the same category but have challenges with ad velocity. OSKIA Skincare, KraveBeauty, Dr. Dennis Gross Skincare, Biossance, and Activist Skincare need comprehensive improvements in their advertising strategies to remain competitive.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
