The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Skincare
industry, for the month of
April
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
During the month of March, Biossance and Kate Somerville sent the same number of promotional emails, with 34 each. Biossance's emails were entirely promotional in nature.
In terms of new ads created, Curology produced the most with 30 new ads, followed by Dr. Brandt Skincare with 29 new ads, featuring 15 ad copies, the most among all the brands.
Curology utilized more videos than images in its ads, with 25 videos and only 4 images, while Dr. Brandt Skincare preferred images over videos, featuring 18 images and 11 videos in its ads this month.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
