The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Personal Care
industry, for the month of
May
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
During May, Annmarie and Mario Badescu maintained their leading positions again. Annemarie sent 44 emails and Mario Badescu in the second position with 40 emails, of which a notable 90% were promotional.
In terms of ads, Dr. Squatch is again the leader with a total of 59 new ads. Followed by Blume with 53 new ads and the highest number of ad copies used with a total of 37 used in May's ads.
In terms of ad strategy, Dr. Squatch and Blume's ones are different. Dr. Squatch is focused more on videos with 40 new videos versus 19 new images, while Blume opted more for images in its new ads with 35 images versus only 13 videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
