The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Personal Care
industry, for the month of
February
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Mario Badescu leads the Personal Care Brands industry with 46 emails, showcasing good performance with a scoring rate of 46.59%, despite needing improvements in promotional strategies. Annmarie closely follows with 37 emails, demonstrating strong performance but requiring enhancements in email scoring and promotional tactics. Glossier shines with 20 emails, boasting excellent performance and minimal promotional content, highlighting its strategic email marketing approach. Briogeo and Dr. Squatch exhibit potential with 17 and 14 emails, respectively, but they need refinement in performance and promotional strategies to effectively engage consumers and remain competitive in the Personal Care Brands industry.
Email Deliverability and Spam Scores: Native demonstrates adequate email deliverability with a minor spam score and effective email size management, positioning itself as a notable player in this aspect. Briogeo excels in email deliverability with a positive spam score and efficient email size management, contrasting with other brands in the industry. Anese showcases positive spam scores and effective email size management, demonstrating competence in email deliverability. Mario Badescu exhibits positive spam scores but requires improvements in email size management. BRAVO SIERRA and other brands face challenges in both spam scores and email size management, necessitating strategic adjustments to improve email deliverability.
Advertising Performance: Dr. Squatch leads in advertising with 114 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence. Native closely follows with 87 impactful ads, showcasing a variety of unique copies and strong advertising volume. Glossier demonstrates potential in advertising but requires enhancements in both volume and diversity to optimize advertising impact and competitiveness in the Personal Care Brands industry. Briogeo, Athena Club, and Mario Badescu face challenges in advertising volume and diversity, necessitating strategic adjustments to effectively engage consumers and remain competitive.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
