Alo Yoga

Email Marketing Performance: Beyond Yoga and Vuori excel in email marketing with 25 and 24 emails sent, respectively, showcasing consistent engagement. Born Living Yoga and Lululemon also show strong activity with 11 and 10 emails each. Prana and Recess Activewear fall short, sending only 8 and 6 emails. Fabletics and Yoga Strong lag significantly, with just 2 and 1 emails, indicating weak engagement. Brands like Alo Yoga and lululemon Studio (formerly Mirror) are at the bottom, with no email activity, missing opportunities to connect with their audience.

Email Deliverability and Spam Scores: Yoga Strong and Lululemon stand out with excellent spam scores of -4.9 and -6.2, respectively, indicating high deliverability. Recess Activewear and Beyond Yoga also perform well. In contrast, Born Living Yoga and Vuori need to address spam issues with scores of -1.65 and -2.55. Fabletics and Prana show mixed results but still perform better than most. Brands like Alo Yoga and lululemon Studio lack data, indicating no email activity, which is a missed opportunity for engagement. Overall, improving spam scores and email sizes is crucial for better performance.

Advertising Impact and Diversity: Fabletics leads in advertising with 124 ads, followed by Born Living Yoga and Vuori with 100 and 89 ads, respectively, demonstrating aggressive marketing strategies. Lululemon is also strong with 54 ads. Beyond Yoga and Prana are less active, with 37 and 33 ads, respectively, indicating moderate effort. Recess Activewear and Yoga Strong lag behind with minimal ad activity, at 20 and 11 ads. Alo Yoga and lululemon Studio show no advertising activity, missing significant exposure opportunities. Improving ad volume and diversity is key for lower-performing brands to enhance their market presence.

Email Marketing Performance: Everlane demonstrates strong email marketing performance, sending 35 emails with high engagement scoring, indicating effective audience targeting and content relevance. AYR follows closely, sending 26 emails with good email scoring, reflecting consistent engagement efforts despite a slightly lower promotion rate. Cuyana exhibits solid email marketing performance, sending 21 emails with good email scoring, showcasing effective engagement strategies and audience segmentation.

Email Deliverability and Spam Scores: Calzedonia excels in email deliverability with a good spam score, ensuring effective content management and consistent inbox placement. Bombas maintains good email deliverability with a slightly lower spam score and fair email size performance, indicating opportunities for content optimization while maintaining inbox placement consistency. AYR demonstrates fair email deliverability with a decrease in spam score and fair email size performance, suggesting potential areas for refining content optimization strategies.

Advertising Impact and Diversity: Calzedonia emerges as the leader in advertising impact and diversity with 102 impactful ads, showcasing both volume and variety in content, effectively positioning itself in the competitive apparel brands market. Pangaia closely follows with 58 impactful ads, reflecting robust advertising presence and engagement diversity, effectively engaging with its target audience. AYR maintains solid advertising impact with 50 impactful ads, exhibiting good diversity in new images and videos, indicating effective content variation and innovation strategies.

Email Marketing Performance:Beyond Yoga emerges as a leader in email marketing, sending 24 emails with a strong email scoring and a moderate promotional strategy. Vuori closely follows with 23 emails, showcasing high email scoring but lacking diversity in promotional content. Lululemon demonstrates a solid performance with 12 emails, emphasizing a well-balanced promotional strategy and high email scoring. Born Living Yoga presents a promising performance with 12 emails but needs to improve its email scoring for enhanced effectiveness.

Email Deliverability and Spam Scores:Recess Activewear demonstrates strong email deliverability with a positive spam score, positioning itself as a potential leader in this aspect. Born Living Yoga exhibits average email deliverability with a positive spam score but struggles with efficient email size management, indicating room for enhancement. Alo Yoga lacks spam score data but showcases strong email deliverability with efficient email size management.

Advertising Impact and Diversity:Fabletics leads in advertising impact with 139 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the yoga industry. Vuori closely follows with 96 impactful ads, showcasing a variety of unique copies and a balanced proportion of video content. Born Living Yoga demonstrates solid advertising strategies with 83 impactful ads, emphasizing a balance between volume and diversity in ad content. Lululemon presents promising advertising strategies with 63 impactful ads, focusing on unique copies and a moderate proportion of video content.

Email Marketing Performance:Everlane emerges as the leader in email marketing with 35 emails sent, demonstrating excellent email scoring performance and a balanced approach to promotions. AYR closely follows with 30 emails, showcasing good email scoring performance but needing improvement in promotional content diversification. Cuyana exhibits potential with 23 emails, demonstrating promising email scoring performance but requiring enhancements in promotional content diversity. Bombas presents itself with 22 emails, signaling fair email scoring performance but needing significant improvements in promotional content variety to remain competitive. Pangaia, Calzedonia, and Golf Le Fleur face challenges in email marketing, necessitating strategic adjustments to enhance performance and competitiveness in the Apparel Brands industry.

Email Deliverability and Spam Scores:Baggu excels in email deliverability with a positive spam score and efficient email size management, positioning itself as a notable player in this aspect of the Apparel Brands industry. Bombas demonstrates strong email deliverability with a positive spam score but requires improvements in email size management to optimize deliverability and competitiveness. AYR showcases potential in email deliverability with a positive spam score and effective email size management, distinguishing itself from other brands in the industry. Cotopaxi, Kith, and Pangaia face challenges in both spam scores and email size management, necessitating strategic adjustments to enhance email deliverability and competitiveness.

Advertising Impact and Diversity:Calzedonia leads in advertising with 107 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence. AYR closely follows with 65 impactful ads, showcasing a variety of unique copies and strong advertising volume. Pangaia demonstrates potential in advertising with 64 impactful ads, requiring enhancements in diversity to optimize advertising impact and competitiveness in the Apparel Brands industry. Buck Mason and Cotopaxi face challenges in advertising volume and diversity, necessitating strategic adjustments to effectively engage consumers and remain competitive.

Email Marketing Overview: Vuori emerges as a leader in the yoga industry's email game, sending 22 impactful emails with a good performance score of 50.59%. Beyond Yoga follows closely, delivering 22 emails and showcasing a commendable performance of 64.55%. Prana demonstrates a strong email strategy with 18 messages, combining a high performance score of 62.89% and judicious promotion at 94%. Lululemon maintains a solid position, sending 17 emails, exhibiting a high performance score of 72.35% and a healthy promotion percentage of 11%. Born Living Yoga, while sending fewer emails, shows a balanced performance, but lags in promotion. Recess Activewear needs refinement in both volume and performance. Brands like Alo Yoga, Yoga Strong, and Fabletics require strategic adjustments to compete effectively.

Email Deliverability Insights: Recess Activewear and Born Living Yoga ensure consistent email deliverability with impressive spam scores, standing out among the competition. Lululemon maintains a strong position with excellent deliverability despite a high spam score. Beyond Yoga demonstrates good deliverability with a balanced spam score. Prana, Vuori, and Fabletics need to refine both deliverability and spam scores for optimal email performance. Alo Yoga, despite good deliverability, faces challenges in spam scores. Yoga Strong exhibits good deliverability with a high spam score, showcasing the need for optimization.

Ads Performance: Vuori excels in advertising, delivering 112 impactful ads with a diverse range of content. Fabletics follows closely, with 106 ads and a significant variety of copy. Lululemon maintains a strong position, showcasing 99 ads with diverse content. Beyond Yoga and Born Living Yoga exhibit commendable advertising impact with 61 and 54 ads, respectively. Prana, Yoga Strong, and Recess Activewear need enhancement in both volume and diversity. Lululemon Studio (formerly Mirror), Alo Yoga, and brands with zero ads need a strategic push to compete effectively in the yoga industry.

Email Marketing Overview: In the competitive apparel industry, Everlane stands out with 37 impactful emails, achieving a remarkable 73.35% email scoring. AYR follows suit with 28 well-crafted emails and a commendable 66.29% email scoring. Cuyana also demonstrates strength, delivering 41 emails with good content engagement. However, brands like Baggu and Golf Le Fleur lag behind, struggling to maintain a consistent presence and engagement. Cotopaxi, while showing potential, needs improvement in both volume and content diversity.

Email Deliverability Insights: Everlane leads in email deliverability, showcasing a low spam score and compact email sizes, ensuring efficient communication. Baggu faces challenges with both a moderate spam score and larger email sizes, impacting its overall performance. Calzedonia, although featuring good email sizes, contends with a rising spam score. Kith struggles with a large email size, affecting its email deliverability. AYR, with a slight increase in spam score, needs careful monitoring for sustained efficiency.

Ads Performance: Calzedonia emerges as a leader in advertising with 113 new ads and a diverse range of 64 unique copies. Pangaia closely follows, demonstrating a strong presence with 84 ads and 24 unique copies. Everlane and AMI PARIS maintain robust advertising strategies, combining substantial ad volumes with engaging content. Brands like Golf Le Fleur and Buck Mason, however, need strategic adjustments in their advertising approach. AYR showcases diversity in ad images but lacks in video content, indicating room for improvement.

Email Marketing Overview: The Yoga industry has seen a 36.54% surge in average weekly emails sent, averaging 14.2. Born Living Yoga takes the lead with 70 ads, showcasing an impressive diversity of assets, blending images and videos effectively. In contrast, Alo Yoga lags with zero new ads detected, missing out on a crucial avenue for customer engagement.

Email Deliverability Insights: Vuori, though strong in ads, needs improvement in email deliverability, with a spam score nudging toward 0.1. Born Living Yoga, boasting good deliverability, faces challenges with large email sizes. Lululemon exhibits an exceptional spam score but needs to optimize email sizes for broader reach.

Ads Performance: Advertising has increased by 13.1% on average, reaching 47.5. Fabletics emerges as a leader with 85 new ads and a balanced mix of images and videos. However, Beyond Yoga struggles both in email and advertising dynamics, signaling a need for a holistic marketing strategy. In social ad diversity, Yoga Strong and Prana stand out, employing a variety of visuals for effective engagement.

In summary, Fabletics dominates in advertising dynamics, while Born Living Yoga excels in email engagement. Vuori and Alo Yoga need to balance their strategies for a comprehensive approach. This executive summary provides actionable insights for the board to strategically position their brand in the competitive Yoga market.

Email Marketing Overview: Everlane leads the apparel industry, excelling in email marketing with 52 well-crafted emails and robust email scores. AYR follows closely with a substantial email count of 40, although facing challenges in scoring. Bombas maintains a strong presence, balancing frequency and quality with 37 emails. Calzedonia, although weak in emails, makes a strong impact in ad velocity, embracing diversity. Conversely, Alo Yoga faces hurdles, struggling in both email and ad performance. In the competitive fashion landscape, an integrated strategy aligning email quality with ad diversity is pivotal for sustained brand visibility.

Email Deliverability Insights: Calzedonia emerges as a delivery champion, optimizing emails for spam scores and sizes. Bombas impresses with a notable decrease in spam score, while Baggu struggles with larger email sizes. Everlane, though strong in emails, faces challenges in email size optimization, impacting its deliverability. AYR strikes a balance between spam scores and sizes, optimizing for effective delivery. In the apparel sector, meticulous attention to optimizing both spam scores and email sizes is imperative for ensuring a broad reach and sustained user engagement.

Ads Performance: AMI PARIS stands out in advertising, publishing 140 ads with diverse content, showcasing versatility. Calzedonia and Pangaia follow closely, maintaining a good balance in ad quantity and uniqueness. Buck Mason excels with 62 ads, demonstrating effective advertising velocity. Cotopaxi and Bombas, while strong in emails, lag in advertising diversity. In the dynamic world of fashion, a comprehensive advertising strategy blending quantity with diversity is key for brand resonance and engagement.

Email Marketing Summary: Beyond Yoga and Vuori are leading the Yoga industry in email marketing. Beyond Yoga excels with a good number of emails sent and an above-average email score. In contrast, Vuori sends a comparable number of emails but has a lower email score. Prana and Lululemon also perform well in email marketing with good email scores, while Recess Activewear and Born Living Yoga need improvement due to a fair email score.

Email Deliverability Summary: Recess Activewear leads in email deliverability with a low average spam score and optimized email size. Born Living Yoga performs fairly in this aspect. However, brands like Vuori and Lululemon need to enhance their email deliverability due to suboptimal spam scores and email sizes.

Ads Performance Summary: Beyond Yoga and Born Living Yoga stand out in advertising, with the highest number of ads published and a wide variety of unique ad copies. Fabletics also performs well in this area. In contrast, Mirror and Alo Yoga have not engaged in advertising.

Social Ads Diversity Summary: Born Living Yoga showcases excellent diversity in social ads, with a balanced proportion of images and videos. Beyond Yoga also demonstrates good diversity in social ads. However, brands like Recess Activewear and Lululemon lag in this aspect, primarily utilizing images in their social ads.

Email Marketing Summary: Everlane leads the apparel industry in email marketing, sending a substantial number of emails with an impressive email scoring, although there's room for improvement in promotions. AYR is a close second, with a high email score and minimal promotions. Bombas and Cuyana also perform well in email scoring but need to reduce promotions. Cotopaxi excels in email scoring but struggles with promotions. Brands like Kith, Aime Leon Dore, Pangaia, Buck Mason, Calzedonia, AMI PARIS, and Golf Le Fleur need to enhance both email scoring and promotions. Alo Yoga has a good email size but should improve its spam score. Baggu lags behind with both a high spam score and email size.

Email Deliverability Summary: In terms of email deliverability, Baggu struggles with a high spam score and large email size. Bombas has a fair spam score but needs to address email size. AYR maintains good email size and a fair spam score. Alo Yoga excels in both spam score and email size, ensuring optimized delivery. Brands like Cuyana, Calzedonia, Kith, Everlane, Pangaia, AMI PARIS, Buck Mason, and Cotopaxi perform well in email size, with a variety of spam scores. Aime Leon Dore and Golf Le Fleur have fair spam scores and email sizes, while Alife is not evaluated in this aspect.

Ads Performance Summary: AMI PARIS stands out in advertising performance within the apparel industry, with the highest number of new ads detected and a diverse range of unique copies. AYR closely follows, excelling in both new ads and unique copies. Cuyana, Everlane, and Cotopaxi are also strong performers in ads, with good numbers of new ads and unique copies. Brands like Buck Mason, Pangaia, and Calzedonia show potential in advertising. On the other hand, Baggu and Bombas need to improve their advertising strategies, and Kith, Alo Yoga, Aime Leon Dore, Golf Le Fleur, and Alife have limited presence in the ad benchmark.

In June, Everlane and AYR took again the lead in emails. Everlane with 40 emails sent in teh first position, closely followed by AYR with 36 emails.

When it comes to new ads created in June, Calzedonia emerged again as the top brand, creating a significant number of new ads (170) and utilizing the highest number of ad copies (100) among all the brands in the benchmark. AYR secured the second position with 109 new ads.

Regarding their ad strategy, both Calzedonia and AYR leaned towards using more images than videos. Calzedonia employed 143 images and 17 videos, while AYR utilized 100 images and 9 videos.

In June, Vuori takes the lead in emails (32), closely followed by Alo Yoga (29).

When it comes to advertising, Fabletics claims the top spot with 99 new ads created, while Vuori secures the second position with 85 new ads.

In terms of ad approach, both Fabletics and Vuori favored images over videos. Fabletics utilized 63 images compared to 35 videos, while Vuori relied on 75 images with only 9 videos in their advertising efforts.

In July, Beyond Yoga led in emails with 22, followed by Lululemon and Vuori with 19 emails each.

Turning to advertising, Vuori took the lead with 91 new ads created this month. Lululemon secured the second position with 90 new ads and the highest number of ad copies (53).

In terms of ad strategy, both Vuori and Lululemon favored images over videos. Vuori utilized 85 images and 6 videos, while Lululemon employed 81 images and 9 videos.

In August, Everlane led again with 50 emails, followed by AYR with 38 emails.

Concerning advertising, AYR was the leader with 118 new ads created. Calzedonia came second with 94 new ads, having the highest number of ad copies (46) this month.

Regarding ad strategy, both AYR and Calzedonia emphasized images more than videos in their ads this month. AYR used 111 images and 6 videos, while Calzedonia employed 89 images and 5 videos.

In August, Beyond Yoga maintained its lead in email volume, sending 23 emails, while Vuori followed with 17.

Shifting to advertising, Vuori continued to lead with 146 new ads, while Fabletics secured the second position with 90 new ads.

Regarding ad strategy, both Vuori and Fabletics favored images over videos. Vuori used 98 images and 48 videos, while Fabletics employed 50 images and 40 videos in their ad campaigns.

Email Marketing Summary: Lululemon dominates the Yoga industry in email marketing, excelling in both quantity and quality. Beyond Yoga and Vuori follow, with Beyond Yoga showing strength in promotions but needing improvement in email scoring. Vuori, however, lags in promotions. Prana and Alo Yoga fall into a fair category, with Alo Yoga excelling in email scoring but struggling in promotions. Born Living Yoga, Recess Activewear, and Mirror face challenges, needing substantial improvements in both email scoring and promotions. Fabletics lags behind with no emails sent.

Email Deliverability Summary: Lululemon secures the top spot in email deliverability, displaying exceptional spam score and email size optimization. Recess Activewear performs well in deliverability despite poor email scoring and promotions. Born Living Yoga and Vuori struggle, requiring substantial enhancements in both spam score and email size optimization. Fabletics lacks data for evaluation. Alo Yoga excels in spam score but faces challenges in email size optimization.

Ads Performance Summary: Beyond Yoga leads in ads performance, showcasing high ad velocity and a diverse range of copies. Fabletics and Lululemon also perform well, displaying a good balance of ad velocity and unique copies. Vuori and Born Living Yoga show promise but need improvements in both ad velocity and diversity. Prana, Recess Activewear, and Yoga Strong face challenges, requiring enhancements in both ad velocity and diversity.

In conclusion, Lululemon dominates in both email marketing and deliverability, securing a strong position in the Yoga industry. Beyond Yoga leads in ads performance, closely followed by Fabletics and Lululemon. Vuori and Born Living Yoga show promise but need improvements, while Prana, Recess Activewear, Yoga Strong, Alo Yoga, and Mirror lag behind in various aspects, requiring substantial enhancements to compete effectively.

Email Marketing Summary: Everlane leads the apparel industry in email marketing with a good email score and a relatively low promotion percentage. AYR also performs well with a good email score, while Cotopaxi and Bombas have good email scores but need to reduce promotions. Brands like Alo Yoga and Calzedonia need to improve their email marketing.

Email Deliverability Summary: Baggu excels in email deliverability with a very good spam score and optimized email size. Alo Yoga and Cuyana also perform well in email deliverability. Brands like Cotopaxi and Bombas need to enhance their email deliverability.

Ads Performance Summary: Calzedonia takes the lead in advertising with the highest number of new ads detected and a good unique copy performance. Everlane and AYR also perform well in advertising. However, brands like Alo Yoga and Bombas have minimal advertising presence.

In summary, Everlane leads in email marketing, Baggu excels in email deliverability, and Calzedonia dominates in advertising within the apparel industry. However, some brands like Alo Yoga and Bombas need to enhance their marketing efforts.

In July, Everlane and AYR continue to lead in emails, while Calzedonia and AYR dominate in ads.

Regarding emails, Everlane sent 50 emails, securing the top position, and AYR follows closely with 40 emails. In terms of advertising, Calzedonia created 114 new ads, with AYR in the second position, presenting 80 new ads. Notably, Calzedonia used the highest number of ad copies (63) this month.

Regarding ad strategy, both Calzedonia and AYR once again preferred images over videos. Calzedonia employed 105 images compared to only 7 videos, while AYR utilized 80 images.

In May, Vuori and Yoga brands took the lead, each sending 28 emails. Beyond Yoga followed closely with 24 emails, the majority of which were promotional (92%). Fabletics dominated the ad space with 125 new ads, trailed by Vuori with 115 ads and the highest number of ad copies among all the Yoga brands of the benchmark. Both Fabletics and Vuori focused on images, with Fabletics showcasing 97 images and 25 videos, and Vuori featuring 94 images and 21 videos.

In April, Vuori maintained its lead in the number of emails sent with 29 emails, closely followed by Lululemon with 27 emails. Vuori also took the lead in the number of new ads created with 60 new ads and the highest number of ad copies used. In terms of ad strategy, Vuori focused more on using images with 44 new images compared to 16 new videos. Opting for more image-based ads can help to attract more customers through visual appeal.

In the month of May, Everlane and AYR maintained their positions as leaders in email marketing. Everlane took the first spot by sending a total of 35 emails, closely followed by AYR with 30 emails.

Shifting our focus to advertising efforts, Calzedonia emerged as the top brand with an impressive creation of 100 new ads. Additionally, Calzedonia also excelled in the number of unique ad copies used, boasting a total of 61 ad copies. AYR closely followed with 99 new ads created.

When it comes to ad strategy, both AYR and Calzedonia predominantly relied on images to engage their audience. AYR used 90 images alongside 9 videos, while Calzedonia employed 73 images complemented by 22 videos.

AYR and Everlane had similar email campaign numbers, with 27 and 25 emails, respectively. Cuyana, Calzedonia, and Buck Mason produced almost the same number of new ads during the month, with Cuyana creating 60, Calzedonia 58, and Buck Mason 57.

Buck Mason was the clear leader in terms of unique ad copies used, with 41 ad copies, and focusing entirely on image-oriented advertising, with 56 new images in their ads. Calzedonia and Cuyana also preferred images over videos in their ads, but used videos as well. They both had 21 new videos in their ads, with Calzedonia having 34 new images and Cuyana having 39.

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In March, Vuori, Prana, Beyond Yoga, and Alo Yoga all sent a close number of emails with 25, 22, 20, and 20, respectively.

When it comes to new ads, Lululemon was very active with 246 new ads created during this period, followed by Vuori and Beyond Yoga with 59 and 39, respectively. Lululemon also stands out in terms of unique ad copies used with 63 unique copies.

During this month, Lululemon's advertising strategy was primarily focused on using images instead of videos, with a percentage of 96% for images. Beyond Yoga and Vuori also used more images than videos in their ads, with 92% and 73% for images, respectively.

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In April, Everlane took the lead by sending 32 emails, while AYR followed closely behind with 29 emails sent during the same period, both maintaining their leading position compared to March.

In terms of ad creation, Cuyana created 79 new ads, and Cotopaxi created 60 new ads, with the highest number of ad copies at 35 in its new ads during April.

Cuyana utilized images and videos equally with 40 new images and 39 new videos in their new ads, whereas Cotopaxi leaned more towards images with 37 new images and 16 new videos.