The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Apparel
industry, for the month of
September
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Everlane leads the apparel industry in email marketing with a good email score and a relatively low promotion percentage. AYR also performs well with a good email score, while Cotopaxi and Bombas have good email scores but need to reduce promotions. Brands like Alo Yoga and Calzedonia need to improve their email marketing.
Email Deliverability Summary: Baggu excels in email deliverability with a very good spam score and optimized email size. Alo Yoga and Cuyana also perform well in email deliverability. Brands like Cotopaxi and Bombas need to enhance their email deliverability.
Ads Performance Summary: Calzedonia takes the lead in advertising with the highest number of new ads detected and a good unique copy performance. Everlane and AYR also perform well in advertising. However, brands like Alo Yoga and Bombas have minimal advertising presence.
In summary, Everlane leads in email marketing, Baggu excels in email deliverability, and Calzedonia dominates in advertising within the apparel industry. However, some brands like Alo Yoga and Bombas need to enhance their marketing efforts.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
