The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Apparel
industry, for the month of
March
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
AYR and Everlane had similar email campaign numbers, with 27 and 25 emails, respectively. Cuyana, Calzedonia, and Buck Mason produced almost the same number of new ads during the month, with Cuyana creating 60, Calzedonia 58, and Buck Mason 57.
Buck Mason was the clear leader in terms of unique ad copies used, with 41 ad copies, and focusing entirely on image-oriented advertising, with 56 new images in their ads. Calzedonia and Cuyana also preferred images over videos in their ads, but used videos as well. They both had 21 new videos in their ads, with Calzedonia having 34 new images and Cuyana having 39.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
