The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Apparel
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Everlane leads the apparel industry in email marketing, sending a substantial number of emails with an impressive email scoring, although there's room for improvement in promotions. AYR is a close second, with a high email score and minimal promotions. Bombas and Cuyana also perform well in email scoring but need to reduce promotions. Cotopaxi excels in email scoring but struggles with promotions. Brands like Kith, Aime Leon Dore, Pangaia, Buck Mason, Calzedonia, AMI PARIS, and Golf Le Fleur need to enhance both email scoring and promotions. Alo Yoga has a good email size but should improve its spam score. Baggu lags behind with both a high spam score and email size.
Email Deliverability Summary: In terms of email deliverability, Baggu struggles with a high spam score and large email size. Bombas has a fair spam score but needs to address email size. AYR maintains good email size and a fair spam score. Alo Yoga excels in both spam score and email size, ensuring optimized delivery. Brands like Cuyana, Calzedonia, Kith, Everlane, Pangaia, AMI PARIS, Buck Mason, and Cotopaxi perform well in email size, with a variety of spam scores. Aime Leon Dore and Golf Le Fleur have fair spam scores and email sizes, while Alife is not evaluated in this aspect.
Ads Performance Summary: AMI PARIS stands out in advertising performance within the apparel industry, with the highest number of new ads detected and a diverse range of unique copies. AYR closely follows, excelling in both new ads and unique copies. Cuyana, Everlane, and Cotopaxi are also strong performers in ads, with good numbers of new ads and unique copies. Brands like Buck Mason, Pangaia, and Calzedonia show potential in advertising. On the other hand, Baggu and Bombas need to improve their advertising strategies, and Kith, Alo Yoga, Aime Leon Dore, Golf Le Fleur, and Alife have limited presence in the ad benchmark.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
