The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Yoga
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Beyond Yoga and Vuori are leading the Yoga industry in email marketing. Beyond Yoga excels with a good number of emails sent and an above-average email score. In contrast, Vuori sends a comparable number of emails but has a lower email score. Prana and Lululemon also perform well in email marketing with good email scores, while Recess Activewear and Born Living Yoga need improvement due to a fair email score.
Email Deliverability Summary: Recess Activewear leads in email deliverability with a low average spam score and optimized email size. Born Living Yoga performs fairly in this aspect. However, brands like Vuori and Lululemon need to enhance their email deliverability due to suboptimal spam scores and email sizes.
Ads Performance Summary: Beyond Yoga and Born Living Yoga stand out in advertising, with the highest number of ads published and a wide variety of unique ad copies. Fabletics also performs well in this area. In contrast, Mirror and Alo Yoga have not engaged in advertising.
Social Ads Diversity Summary: Born Living Yoga showcases excellent diversity in social ads, with a balanced proportion of images and videos. Beyond Yoga also demonstrates good diversity in social ads. However, brands like Recess Activewear and Lululemon lag in this aspect, primarily utilizing images in their social ads.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
