The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Apparel
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: Everlane leads the apparel industry, excelling in email marketing with 52 well-crafted emails and robust email scores. AYR follows closely with a substantial email count of 40, although facing challenges in scoring. Bombas maintains a strong presence, balancing frequency and quality with 37 emails. Calzedonia, although weak in emails, makes a strong impact in ad velocity, embracing diversity. Conversely, Alo Yoga faces hurdles, struggling in both email and ad performance. In the competitive fashion landscape, an integrated strategy aligning email quality with ad diversity is pivotal for sustained brand visibility.
Email Deliverability Insights: Calzedonia emerges as a delivery champion, optimizing emails for spam scores and sizes. Bombas impresses with a notable decrease in spam score, while Baggu struggles with larger email sizes. Everlane, though strong in emails, faces challenges in email size optimization, impacting its deliverability. AYR strikes a balance between spam scores and sizes, optimizing for effective delivery. In the apparel sector, meticulous attention to optimizing both spam scores and email sizes is imperative for ensuring a broad reach and sustained user engagement.
Ads Performance: AMI PARIS stands out in advertising, publishing 140 ads with diverse content, showcasing versatility. Calzedonia and Pangaia follow closely, maintaining a good balance in ad quantity and uniqueness. Buck Mason excels with 62 ads, demonstrating effective advertising velocity. Cotopaxi and Bombas, while strong in emails, lag in advertising diversity. In the dynamic world of fashion, a comprehensive advertising strategy blending quantity with diversity is key for brand resonance and engagement.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
