The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Yoga
industry, for the month of
March
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance:Beyond Yoga emerges as a leader in email marketing, sending 24 emails with a strong email scoring and a moderate promotional strategy. Vuori closely follows with 23 emails, showcasing high email scoring but lacking diversity in promotional content. Lululemon demonstrates a solid performance with 12 emails, emphasizing a well-balanced promotional strategy and high email scoring. Born Living Yoga presents a promising performance with 12 emails but needs to improve its email scoring for enhanced effectiveness.
Email Deliverability and Spam Scores:Recess Activewear demonstrates strong email deliverability with a positive spam score, positioning itself as a potential leader in this aspect. Born Living Yoga exhibits average email deliverability with a positive spam score but struggles with efficient email size management, indicating room for enhancement. Alo Yoga lacks spam score data but showcases strong email deliverability with efficient email size management.
Advertising Impact and Diversity:Fabletics leads in advertising impact with 139 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the yoga industry. Vuori closely follows with 96 impactful ads, showcasing a variety of unique copies and a balanced proportion of video content. Born Living Yoga demonstrates solid advertising strategies with 83 impactful ads, emphasizing a balance between volume and diversity in ad content. Lululemon presents promising advertising strategies with 63 impactful ads, focusing on unique copies and a moderate proportion of video content.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
