The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Apparel
industry, for the month of
January
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: In the competitive apparel industry, Everlane stands out with 37 impactful emails, achieving a remarkable 73.35% email scoring. AYR follows suit with 28 well-crafted emails and a commendable 66.29% email scoring. Cuyana also demonstrates strength, delivering 41 emails with good content engagement. However, brands like Baggu and Golf Le Fleur lag behind, struggling to maintain a consistent presence and engagement. Cotopaxi, while showing potential, needs improvement in both volume and content diversity.
Email Deliverability Insights: Everlane leads in email deliverability, showcasing a low spam score and compact email sizes, ensuring efficient communication. Baggu faces challenges with both a moderate spam score and larger email sizes, impacting its overall performance. Calzedonia, although featuring good email sizes, contends with a rising spam score. Kith struggles with a large email size, affecting its email deliverability. AYR, with a slight increase in spam score, needs careful monitoring for sustained efficiency.
Ads Performance: Calzedonia emerges as a leader in advertising with 113 new ads and a diverse range of 64 unique copies. Pangaia closely follows, demonstrating a strong presence with 84 ads and 24 unique copies. Everlane and AMI PARIS maintain robust advertising strategies, combining substantial ad volumes with engaging content. Brands like Golf Le Fleur and Buck Mason, however, need strategic adjustments in their advertising approach. AYR showcases diversity in ad images but lacks in video content, indicating room for improvement.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
