The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Apparel
industry, for the month of
May
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In the month of May, Everlane and AYR maintained their positions as leaders in email marketing. Everlane took the first spot by sending a total of 35 emails, closely followed by AYR with 30 emails.
Shifting our focus to advertising efforts, Calzedonia emerged as the top brand with an impressive creation of 100 new ads. Additionally, Calzedonia also excelled in the number of unique ad copies used, boasting a total of 61 ad copies. AYR closely followed with 99 new ads created.
When it comes to ad strategy, both AYR and Calzedonia predominantly relied on images to engage their audience. AYR used 90 images alongside 9 videos, while Calzedonia employed 73 images complemented by 22 videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
