The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Yoga
industry, for the month of
January
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: Vuori emerges as a leader in the yoga industry's email game, sending 22 impactful emails with a good performance score of 50.59%. Beyond Yoga follows closely, delivering 22 emails and showcasing a commendable performance of 64.55%. Prana demonstrates a strong email strategy with 18 messages, combining a high performance score of 62.89% and judicious promotion at 94%. Lululemon maintains a solid position, sending 17 emails, exhibiting a high performance score of 72.35% and a healthy promotion percentage of 11%. Born Living Yoga, while sending fewer emails, shows a balanced performance, but lags in promotion. Recess Activewear needs refinement in both volume and performance. Brands like Alo Yoga, Yoga Strong, and Fabletics require strategic adjustments to compete effectively.
Email Deliverability Insights: Recess Activewear and Born Living Yoga ensure consistent email deliverability with impressive spam scores, standing out among the competition. Lululemon maintains a strong position with excellent deliverability despite a high spam score. Beyond Yoga demonstrates good deliverability with a balanced spam score. Prana, Vuori, and Fabletics need to refine both deliverability and spam scores for optimal email performance. Alo Yoga, despite good deliverability, faces challenges in spam scores. Yoga Strong exhibits good deliverability with a high spam score, showcasing the need for optimization.
Ads Performance: Vuori excels in advertising, delivering 112 impactful ads with a diverse range of content. Fabletics follows closely, with 106 ads and a significant variety of copy. Lululemon maintains a strong position, showcasing 99 ads with diverse content. Beyond Yoga and Born Living Yoga exhibit commendable advertising impact with 61 and 54 ads, respectively. Prana, Yoga Strong, and Recess Activewear need enhancement in both volume and diversity. Lululemon Studio (formerly Mirror), Alo Yoga, and brands with zero ads need a strategic push to compete effectively in the yoga industry.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
