The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Yoga
industry, for the month of
March
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In March, Vuori, Prana, Beyond Yoga, and Alo Yoga all sent a close number of emails with 25, 22, 20, and 20, respectively.
When it comes to new ads, Lululemon was very active with 246 new ads created during this period, followed by Vuori and Beyond Yoga with 59 and 39, respectively. Lululemon also stands out in terms of unique ad copies used with 63 unique copies.
During this month, Lululemon's advertising strategy was primarily focused on using images instead of videos, with a percentage of 96% for images. Beyond Yoga and Vuori also used more images than videos in their ads, with 92% and 73% for images, respectively.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
