The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Apparel
industry, for the month of
May
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Everlane demonstrates strong email marketing performance, sending 35 emails with high engagement scoring, indicating effective audience targeting and content relevance. AYR follows closely, sending 26 emails with good email scoring, reflecting consistent engagement efforts despite a slightly lower promotion rate. Cuyana exhibits solid email marketing performance, sending 21 emails with good email scoring, showcasing effective engagement strategies and audience segmentation.
Email Deliverability and Spam Scores: Calzedonia excels in email deliverability with a good spam score, ensuring effective content management and consistent inbox placement. Bombas maintains good email deliverability with a slightly lower spam score and fair email size performance, indicating opportunities for content optimization while maintaining inbox placement consistency. AYR demonstrates fair email deliverability with a decrease in spam score and fair email size performance, suggesting potential areas for refining content optimization strategies.
Advertising Impact and Diversity: Calzedonia emerges as the leader in advertising impact and diversity with 102 impactful ads, showcasing both volume and variety in content, effectively positioning itself in the competitive apparel brands market. Pangaia closely follows with 58 impactful ads, reflecting robust advertising presence and engagement diversity, effectively engaging with its target audience. AYR maintains solid advertising impact with 50 impactful ads, exhibiting good diversity in new images and videos, indicating effective content variation and innovation strategies.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
