The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Apparel
industry, for the month of
February
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance:Everlane emerges as the leader in email marketing with 35 emails sent, demonstrating excellent email scoring performance and a balanced approach to promotions. AYR closely follows with 30 emails, showcasing good email scoring performance but needing improvement in promotional content diversification. Cuyana exhibits potential with 23 emails, demonstrating promising email scoring performance but requiring enhancements in promotional content diversity. Bombas presents itself with 22 emails, signaling fair email scoring performance but needing significant improvements in promotional content variety to remain competitive. Pangaia, Calzedonia, and Golf Le Fleur face challenges in email marketing, necessitating strategic adjustments to enhance performance and competitiveness in the Apparel Brands industry.
Email Deliverability and Spam Scores:Baggu excels in email deliverability with a positive spam score and efficient email size management, positioning itself as a notable player in this aspect of the Apparel Brands industry. Bombas demonstrates strong email deliverability with a positive spam score but requires improvements in email size management to optimize deliverability and competitiveness. AYR showcases potential in email deliverability with a positive spam score and effective email size management, distinguishing itself from other brands in the industry. Cotopaxi, Kith, and Pangaia face challenges in both spam scores and email size management, necessitating strategic adjustments to enhance email deliverability and competitiveness.
Advertising Impact and Diversity:Calzedonia leads in advertising with 107 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence. AYR closely follows with 65 impactful ads, showcasing a variety of unique copies and strong advertising volume. Pangaia demonstrates potential in advertising with 64 impactful ads, requiring enhancements in diversity to optimize advertising impact and competitiveness in the Apparel Brands industry. Buck Mason and Cotopaxi face challenges in advertising volume and diversity, necessitating strategic adjustments to effectively engage consumers and remain competitive.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
