The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Beverages
industry, for the month of
February
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Health-Ade leads the Beverages Brands industry with 13 emails sent, exhibiting a good performance score of 57.0% and strategic promotion approaches (7%). Magic Mind closely follows with 13 emails, demonstrating strong performance scores and effective promotion strategies. Grind also sends 13 emails, showcasing a commendable performance score and promotional efforts, albeit with room for improvement. Better Booch and Athletic Brewing Co. send 12 emails each, showcasing good performance scores but needing enhancements in promotion strategies. Olipop and JUST Water exhibit potential with 8 and 7 emails, respectively, but require improvements in performance and promotion strategies to effectively engage consumers and maintain competitiveness.
Email Deliverability and Spam Scores: Grind excels in email deliverability with a positive spam score and efficient email size management. Nuun demonstrates a positive spam score but faces challenges in email size management. Cure and Caleno Drinks exhibit positive spam scores but need improvements in email size management for optimal deliverability. Athletic Brewing Co., Magic Mind, and Drink Prime show promise in spam scores but require enhancements in email size management to optimize email deliverability. JUST Water and Health-Ade face challenges in both spam scores and email size management, necessitating strategic adjustments to improve email deliverability.
Advertising Performance: Javy Coffee leads in advertising with 128 impactful ads, emphasizing both volume and diversity in ad content. Health-Ade closely follows with 31 impactful ads, showcasing a variety of unique copies and strong advertising volume. Magic Mind, Aarke, and Grind exhibit potential in advertising but require enhancements in both volume and diversity to optimize advertising impact and competitiveness in the Beverages Brands industry. Nuun, Drink Prime, JUST Water, Olipop, Cure, Better Booch, MatchaBar, and Caleno Drinks face challenges in advertising volume and diversity, necessitating strategic adjustments to effectively engage consumers and remain competitive.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
