The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Beverages
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Grind leads the beverage industry in email marketing with a good balance of frequency, scoring, and promotions. Better Booch and Health-Ade closely follow with commendable performance but with areas to improve, particularly in the promotion category. JUST Water and Athletic Brewing Co. maintain a strong email marketing presence, while Javy Coffee and Magic Mind show promise but need refinement in scoring and promotions. Olipop and Cure face challenges and should focus on enhancing both scoring and promotional strategies. Drink Prime, Nuun, and MatchaBar lag behind and need comprehensive improvements in their email marketing approaches. Aarke, Good Mylk, and Caleno Drinks are at the bottom tier and require a substantial overhaul for better competitiveness.
Email Deliverability Summary: Grind secures a leading position not only in email marketing but also in deliverability, with an excellent spam score and optimal email size. Nuun and Aarke also exhibit strong deliverability status, while Cure and Caleno Drinks maintain a fair deliverability but need improvements. JUST Water, MatchaBar, and Olipop face challenges and should focus on enhancing both spam scores and email sizes for better deliverability. Health-Ade, Drink Prime, Better Booch, and Javy Coffee are at the lower end and require a comprehensive overhaul in their email deliverability strategies. Good Mylk, Athletic Brewing Co., and Magic Mind are at the bottom tier and need substantial improvements in both spam scores and email sizes.
Ads Performance Summary: Aarke leads the beverage industry in ads performance with a high velocity and a diverse range of unique copies, setting a benchmark for others. Health-Ade, Javy Coffee, and Nuun also exhibit strong ad strategies with a good mix of copies. Grind, Magic Mind, and Drink Prime maintain a fair ad performance but need improvements. MatchaBar, Olipop, and Cure lag behind and should focus on enhancing their ad strategies for better overall performance. JUST Water, Better Booch, and Athletic Brewing Co. are at the lower end and require a comprehensive overhaul in their ads strategies for better competitiveness. Good Mylk and Caleno Drinks are at the bottom tier and need substantial improvements in both ad velocity and unique copies for better competitiveness.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
