The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Beverages
industry, for the month of
October
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Athletic Brewing Co. leads the competition with an impressive growth score of 68.93%, email performance at 81.18%, and perfect ad metrics at 100%. This brand's strong presence in email and ad strategies places it at the top of the leaderboard. Javy Coffee also shows strong ad performance, reaching 100% in this area, while its overall success score of 52.92% highlights its balanced strategy across both email and ads. Health-Ade is another top performer, with a 51.27% growth score and solid results in email (79.72%) and ads (73.28%).
Brands like Magic Mind and Grind are performing well but slightly trail the leaders. Magic Mind has a growth score of 36.37% and decent email and ad performance, pushing its success score to 48.12%. Meanwhile, Grind, with a strong growth score of 61.33%, excels in email at 92.08% and has a solid 78.18% ad score, positioning it as a contender just behind the top brands. Olipop and Nuun are maintaining stability but show potential with moderate scores across the board, keeping them in the race.
On the lower end, brands like Caleno Drinks and Good Mylk are struggling, with low success scores of 16.18% and 10.3%, respectively. They show minimal ad activity and email engagement, indicating weaker digital strategies. MatchaBar is also lagging, with only a 10.21% success score. These brands need significant improvements in their digital marketing efforts to compete with the top-performing leaders.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
