The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Beverages
industry, for the month of
April
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Magic Mind leads in email marketing performance, sending 15 emails with a good email scoring, and effectively avoiding promotions, showcasing strong engagement strategies. Athletic Brewing Co. follows closely, sending 14 emails, though with a poor percentage of promotions, suggesting potential optimization in promotional approaches. Grind demonstrates notable email marketing performance, with 14 emails sent, a good email scoring, and a balanced percentage of promotions, indicating effective communication strategies.
Email Deliverability and Spam Scores: Grind maintains robust email deliverability with a good spam score and email size performance, reflecting efficient content optimization and inbox placement strategies. Nuun showcases commendable email deliverability, although with a fair email size performance, suggesting potential areas for content optimization and management practices. Cure demonstrates mixed results in email deliverability, with a good spam score but poor email size performance, indicating potential challenges in content optimization and management practices.
Advertising Impact and Diversity: Javy Coffee leads in advertising impact and diversity, with 90 impactful ads demonstrating both volume and variety in content, highlighting its strong market presence in the beverages brands industry. Nuun closely follows with 62 impactful ads, showcasing a robust advertising presence and engagement diversity, effectively positioning itself in the competitive market. Aarke maintains a solid advertising impact with 32 impactful ads, exhibiting good diversity in unique copy, although with a fair proportion of videos, suggesting potential areas for content variation and innovation.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
