The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Beverages
industry, for the month of
May
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In the realm of emails, Javy Coffee once again emerges as the industry leader in May, delivering a total of 19 emails. Following closely behind are Magic Mind and Athletic Brewing Co., both sent 15 emails each.
When it comes to advertising, Aarke takes the lead, showcasing their brand through 59 new ads. Javy Coffee follows closely behind with 57 new ads.
In terms of advertising strategy, both Aarke and Javy Coffee exhibit a preference for images. Aarke presents their brand with 37 images alongside 21 videos. Similarly, Javy Coffee used 30 images alongside 27 videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
