The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Beverages
industry, for the month of
April
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In April, Javy Coffee emerged as the leader in email marketing with 27 emails sent, followed by Athletic Brewing Co. with 16 emails. Javy Coffee also took the top spot in terms of new ads launched, with a whopping 56 new ads and the highest number of unique ad copies used, with 42 in total during this period. Aarke followed with 30 new ads. In terms of ad strategy, Javy Coffee placed its focus on videos, having 50 new videos compared to just 6 new images. On the other hand, Aarke used a nearly equal number of images and videos in its new ads, with a preference for images, having 19 new images versus 11 new videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
