The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Beverages
industry, for the month of
June
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In June, Athletic Brewing Co. and Grind take the lead with 14 and 13 emails respectively. Shifting focus to ads for the month of June, Javy Coffee emerges as the top performer with 69 new ads created, boasting the highest number of ad copies used (38) compared to other beverage brands in the benchmark. Health-Ade secures the second position with 54 new ads created.
When it comes to ad strategy, both Javy Coffee and Health-Ade prioritize videos over images. Javy Coffee incorporates 55 videos and 14 images, while Health-Ade utilizes 30 videos and 23 images.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
