The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Beverages
industry, for the month of
September
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Javy Coffee and Health-Ade are the top performers in email marketing in the Beverages industry. Javy Coffee sends a significant number of emails with excellent email scoring and a reasonable promotion rate. Health-Ade also excels in email marketing with good email scores. Brands like Cure and Olipop need to improve their email marketing efforts.
Email Deliverability Summary: Grind leads in email deliverability with a good spam score and optimized email size. Nuun and Aarke also perform well in email deliverability. Brands like Health-Ade and Drink Prime need to work on their email deliverability.
Ads Performance Summary: Javy Coffee dominates advertising with the highest number of new ads detected and good unique copy performance. Magic Mind and Nuun also perform well in advertising. Brands like Better Booch and JUST Water need to focus more on their advertising efforts.
In summary, Javy Coffee and Health-Ade excel in email marketing. Grind leads in email deliverability. Javy Coffee dominates advertising, with Magic Mind and Nuun also performing well. Brands like Cure, Olipop, Better Booch, and JUST Water need to improve their overall marketing efforts.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
