The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Beverages
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Javy Coffee leads the Beverages industry with an impressive average of 7.0 emails, demonstrating good engagement (57.1%) and a balanced promotion strategy. Health-Ade closely follows, excelling in email scoring (63.91%) but with room for improvement in promotions. Magic Mind and Grind perform well, but JUST Water and Olipop struggle, lacking in both engagement and scoring metrics.
Email Deliverability Summary: Grind achieves top-notch deliverability with a remarkable spam score of -2.83 and efficient email size management. Nuun and Good Mylk also perform well in deliverability, while brands like Cure and JUST Water face challenges, particularly in spam scores and email size. Health-Ade shows potential but should enhance email size practices.
Ads Performance Summary: Drink Prime emerges as the advertising leader in the Beverages sector, displaying 72 new ads and diverse copies. Nuun and Athletic Brewing Co. follow closely, showcasing effective ad strategies. However, Javy Coffee and JUST Water struggle with ad velocity and diversity, while Olipop and Aarke lag behind with minimal ad presence.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
