The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Beverages
industry, for the month of
March
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
During March, Javy Coffee sent 18 emails, making them the leader in email communication, closely followed by Athletic Brewing Co with 17 emails. In terms of advertisements, Athletic Brewing Co took the lead by launching 34 new ads, followed by Javy Coffee with 30 new ads, which utilized 27 unique ad copies.
Athletic Brewing Co's advertising approach involved using images predominantly, with 88% of their media in the form of images. Similarly, Health-Ade utilized images in 77% of their media, with the remaining percentage allocated to videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
