The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Beverages
industry, for the month of
December
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: In the last 30 days, the beverages industry shows an 8.17% uptick in email campaigns, averaging 8.87 emails per brand. Javy Coffee leads with 20 emails, demonstrating consistent and engaging outreach. Magic Mind and Athletic Brewing Co. closely follow, maintaining high engagement with 16 emails each. Meanwhile, Drink Prime and Nuun struggle, requiring a reevaluation of their email strategies to match industry standards.
Email Deliverability Insights: The industry observes a commendable 33.33% drop in average spam scores, indicating improved email deliverability. Grind leads with a low spam score, ensuring its messages reach the target audience effectively. Conversely, Health-Ade struggles with larger email sizes, impacting deliverability. Notably, Aarke needs attention, as it fails to deliver emails effectively. Executives should focus on optimizing email sizes and content for better outreach and customer satisfaction.
Ads Performance: Advertising strategies showcase a 53.43% mix of images and videos. Javy Coffee and Magic Mind excel in diverse content, with engaging images and videos capturing consumer attention. However, Drink Prime and Better Booch lag in the diversity of their advertising content. Executives should emphasize a balanced mix of images and videos to maintain a dynamic and captivating advertising strategy. Brands must adapt to evolving consumer preferences for a competitive edge in the market.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
