Sporcks

Email Marketing Overview: Bombas leads the sock industry with a 54.39% surge in emails and a 58.26% increase in ads. This robust multichannel approach is reflected in their impressive email performance, earning a "Good" rating, though ad diversity remains a challenge. Comrad Socks emerges as a strong performer, excelling in email scoring and optimizing delivery. Meanwhile, Happy Socks and Stand4 Socks showcase outstanding ad velocity and diversity, enhancing brand visibility.

Email Deliverability Insights: Comrad Socks showcases email prowess with a 65.87% email scoring, ensuring high-quality communications. Happy Socks impressively cuts spam scores by -7.9, optimizing email size for effective deliverability. Sporcks and Stzy struggle, with Sporcks facing delivery challenges due to large email sizes, emphasizing the importance of size optimization. John's Crazy Socks sees moderate success but lags in deliverability, an area for improvement.

Ads Performance: Happy Socks and Stand4 Socks lead in ad velocity, employing diverse copies for impactful outreach. Nice Laundry shines in both ad velocity and diversity, leveraging 59 new ads and a variety of copies. In contrast, K. Bell Socks and Fox River struggle with limited ad presence and lackluster diversity. Comrad Socks maintains a balance, excelling in email marketing and contributing to an impressive social ad portfolio.

Email Marketing Overview: The running industry witnessed a 30.08% surge in weekly emails, averaging 16.13. Hoka leads with 30 emails, showcasing an optimal blend of frequency and engagement. NO BULL follows closely, demonstrating a robust email strategy with 42 emails. In contrast, Sporcks lags behind with both quantity and quality issues, needing a refined approach to email marketing.

Email Deliverability Insights: Email deliverability scores depict a mixed landscape. On Running stands out with a remarkable -2.53 average spam score, ensuring emails hit inboxes consistently. However, brands like Vuori face challenges with a concerning spam score and Hylo struggles with both spam scores and large email sizes. Joovv excels in balancing deliverability and email size, showcasing expertise in optimization.

Ads Performance: Ads in the running industry increased by 18.13%, averaging 43.47 weekly. On Running dominates with 117 ads, emphasizing a strong online presence. Vuori impresses with a diverse content approach, combining a high number of images and videos. However, brands like Tracksmith and Joovv need to revamp their ad strategies for better visibility. In social ads, NO BULL stands out with a 25% video proportion, ensuring a varied and engaging content mix.

Email Marketing Performance: NO BULL and Vuori lead in email marketing, sending 25 and 24 emails respectively, reflecting strong engagement. Hoka follows closely with 23 emails, showcasing effective promotional strategies. Brooks Running and On Running also perform well with 14 and 13 emails each. In contrast, brands like Ciele, Tracksmith, and Ten Thousand are lagging, sending fewer emails and showing poor promotional engagement. Sporcks, with only five emails, needs to ramp up their email activity to stay competitive. Hylo and SAYSKY also need to improve their email efforts.

Email Deliverability and Spam Scores: Hylo and Joovv excel with spam scores of -4.23 and -3.0, respectively, indicating excellent deliverability. NO BULL and SAYSKY also perform well in this area. However, Sporcks and Tracksmith face challenges with poor spam scores and large email sizes, impacting deliverability. Ciele, Janji, and Ten Thousand need to improve both spam scores and email sizes to enhance their email performance. Vuori and Hoka show fair performance but could benefit from optimizing email sizes to improve deliverability further.

Advertising Impact and Diversity: Vuori and On Running dominate in ad volume, launching 89 and 87 new ads, respectively, demonstrating robust marketing efforts. NO BULL and Brooks Running also perform well with 75 and 62 ads each. SAYSKY and Ten Thousand are also notable, with significant ad activity. In contrast, brands like Hoka, Tracksmith, and Satisfy Running need to increase their ad volume and diversity to remain competitive. Sporcks shows good ad diversity but needs to enhance ad volume. Brands like Hylo, Janji, and Supersapiens need to significantly boost their ad efforts to catch up with leading brands.

Email Marketing Performance: Bombas leads with 17 emails sent, achieving a 43.47% scoring and 5% promotional content. Sock Shop follows with 10 emails and a 49.9% score, though 30% were promotional. Comrad Socks and Stance Socks also perform well, each sending 9 emails, with Comrad scoring 72.22% and Stance 61.67%, both having low promotional content. Happy Socks, with 7 emails and a 60.57% score, also shows strong performance. In contrast, brands like Nice Laundry, Sporcks, and Socks Addict are lagging, sending minimal emails with lower scores and higher promotional content.

Email Deliverability and Spam Scores: Sporcks excels in deliverability with a spam score of -3.0 and an email size of 4,141.81 kb. Stance Socks and Comrad Socks also show good deliverability with spam scores of -3.39 and -2.72 respectively, and appropriate email sizes. Happy Socks and John's Crazy Socks maintain excellent spam scores of -4.67 and -2.91, enhancing their engagement. However, Stzy and Socks Addict struggle with higher spam scores of -1.1 and -0.1, impacting their email deliverability negatively. Overall, brands with better spam scores and optimal email sizes see higher engagement rates.

Advertising Impact and Diversity: Bombas is a leader in advertising, with 49 new ads and 16 unique copies, showing a diverse strategy. Comrad Socks follows with 27 new ads and 5 unique copies, indicating a strong ad presence. Sporcks and Happy Socks also perform well with 26 and 13 new ads respectively. Fox River, with 9 new ads, shows moderate performance. Brands like Stzy and Sock Shop are behind, with fewer ads and unique copies, indicating less advertising activity. In social ad diversity, Bombas and Comrad Socks excel with high proportions of new images and videos, enhancing their engagement across platforms, while other brands need to improve their ad diversity.

Email Marketing Performance: NO BULL leads the pack in email marketing with 27 emails sent, demonstrating excellent email scoring and a well-balanced promotional strategy. Hoka closely follows with 25 emails, showcasing strong email scoring and minimal reliance on promotions. Vuori exhibits potential with 22 emails but needs to improve its email scoring and promotional diversity for enhanced performance. Brooks Running presents a solid performance with 17 emails, but its email scoring requires improvement for optimal effectiveness.

Email Deliverability and Spam Scores: Sporcks stands out in email deliverability with a positive spam score but needs to address email size management for improved performance, positioning itself as a potential leader in this aspect. Tracksmith demonstrates positive email deliverability with a good spam score but struggles with efficient email size management, indicating room for enhancement. On Running exhibits effective email deliverability with a positive spam score and efficient email size management, positioning itself as a top performer in this aspect.

Advertising Impact and Diversity: Vuori leads in advertising impact with 93 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the running industry. NO BULL closely follows with 65 impactful ads, showcasing a variety of unique copies and a high proportion of image content. SAYSKY demonstrates solid advertising impact with 61 impactful ads, focusing on image content and a balanced proportion of videos. Ten Thousand presents promising advertising strategies with 38 impactful ads, emphasizing a balance between volume and diversity in ad content.

Email Marketing Performance: Bombas emerges as a frontrunner in email marketing with 19 emails, showcasing a good email scoring but requires diversification in promotional content. Comrad Socks follows closely with 16 emails, demonstrating strong email scoring and a balanced promotional strategy. John's Crazy Socks demonstrates potential with 15 emails but needs improvement in email scoring and promotional variety to enhance market competitiveness. Happy Socks and Stance Socks exhibit promising email marketing strategies but require enhancements in email scoring and promotional diversity to solidify their positions in the socks industry.

Email Deliverability and Spam Scores: Sporcks leads in email deliverability with a positive spam score and efficient email size management, positioning itself as a top performer in the socks industry. Stand4 Socks demonstrates strong email deliverability with a positive spam score and effective email size management, distinguishing itself as a leader in the industry. Bombas excels in email deliverability with a positive spam score but requires improvements in email size management to optimize email deliverability and competitiveness. Comrad Socks exhibits strong email deliverability with a positive spam score but needs strategic adjustments in email size management to enhance competitiveness.

Advertising Impact and Diversity: Happy Socks leads in advertising impact with 57 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the socks industry. Sporcks closely follows with 49 impactful ads, showcasing a variety of unique copies and strong advertising volume. Sock Shop and Nice Laundry present solid advertising strategies, with 40 impactful ads each, emphasizing a balance between volume and diversity in ad content. Comrad Socks and Bombas demonstrate promising advertising impact but require enhancements in diversity to optimize advertising impact and competitiveness. Fox River faces challenges in advertising diversity, necessitating strategic adjustments to effectively engage consumers and remain competitive.

Email Marketing Overview: Vuori demonstrates email prowess, sending an average of 23 messages with an impressive performance score of 51.3%. On Running follows closely, showcasing a robust performance with 20 emails and a high scoring rate of 69.55%. Ten Thousand maintains a strong presence with a balanced email strategy. Conversely, NO BULL sends 16 emails but requires improvement in performance. Tracksmith, Hoka, and Brooks Running need refining in both volume and performance. Sporcks and Joovv, though active, lag behind in email marketing effectiveness.

Email Deliverability Insights: Vuori excels in deliverability, ensuring their messages reach the audience, despite an increased spam score. On Running strikes a balance between a fair spam score and consistent deliverability. NO BULL exhibits robust deliverability with a good spam score. Brands like Ten Thousand, Joovv, and Supersapiens face challenges in both deliverability and spam scores, requiring focused attention. Sporcks, despite a higher spam score, manages to deliver effectively.

Ads Performance: Vuori dominates in advertising, with 92 new ads showcasing product variety. On Running closely follows with 87 impactful ads, demonstrating a balanced mix of content. Ten Thousand maintains a strong advertising presence, while SAYSKY showcases impactful content. NO BULL and Satisfy Running need enhancement in both volume and diversity, lacking in both images and videos. Vuori stands out in social ad diversity, blending images and videos effectively. On Running and Ten Thousand also exhibit commendable diversity, while Hoka, Brooks Running, and NO BULL lag behind in incorporating video content.

Email Marketing Overview: Bombas leads in email marketing effectiveness, sending 24 emails with a solid performance score of 51.0%. Stzy closely follows with 22 emails, showcasing a good performance of 46.05%. Comrad Socks and John's Crazy Socks demonstrate competitive performance with 20 and 18 emails, respectively. Sock Shop, Fox River, Socks Addict, Happy Socks, and Hot Sox exhibit potential but need to refine their strategies for better performance. Lagging behind are K. Bell Socks, Nice Laundry, Sporcks, Stand4 Socks, and Wigwam Socks, requiring strategic adjustments for a competitive edge.

Email Deliverability Insights: Happy Socks excels in email deliverability with the best spam score improvement, coupled with reasonable email sizes. Sporcks and Stzy showcase good deliverability but with larger email sizes. Bombas, Comrad Socks, and John's Crazy Socks maintain fair deliverability, while brands like Fox River, Sock Shop, and Socks Addict face challenges with larger email sizes. K. Bell Socks, Nice Laundry, Stand4 Socks, and Wigwam Socks struggle with deliverability and need strategic adjustments for competitive marketing.

Ads Performance: Bombas stands out in advertising with 87 impactful ads and a diverse range of 7 unique copies. Happy Socks and Stand4 Socks maintain strong advertising strategies with a combination of substantial ad volumes and engaging content. Sporcks and Comrad Socks also demonstrate competitive advertising impact. Lagging in advertising are Sock Shop, John's Crazy Socks, and Nice Laundry, needing strategic adjustments for better advertising performance. Stzy, Stance Socks, Fox River, Hot Sox, and Wigwam Socks face challenges and need to enhance their advertising strategies for better impact.

Email Marketing Summary: In the Running industry, Hoka and Brooks Running are the top performers in email marketing. Hoka stands out with the highest email scoring and a significant number of emails sent, while Brooks Running maintains a good balance between email quantity and quality. On Running is another notable brand with a fair email marketing performance. However, brands like Sporcks and Satisfy Running need to enhance their email marketing efforts, as they have low email scoring and send fewer emails.

Email Deliverability Summary: Tracksmith leads in email deliverability with the lowest average spam score and optimized email size. Hoka, Satisfy Running, and Joovv also perform well in email deliverability. However, brands like Janji and SAYSKY need to improve their email deliverability due to high email sizes and less optimized emails.

Ads Performance Summary: In advertising, Sporcks and On Running are the leaders, with a high number of ads published and a variety of unique ad copies. Ten Thousand also performs well in advertising. However, brands like ciele and Joovv lag behind with fewer new ads detected and limited ad diversity.

Social Ads Diversity Summary: On Running excels in social ad diversity, particularly with a high proportion of video content in their ads. Hoka and Brooks Running also perform well in this aspect. In contrast, brands like Satisfy Running and Supersapiens have limited social ad diversity due to a lack of video content in their ads.

Email Marketing Summary: In the socks industry, Bombas leads in email marketing with a high number of emails sent and good email scoring. Hot Sox and Comrad Socks also perform well with substantial email volumes and high email scoring. However, the industry overall has decreased its email marketing activity by 4.11%. Sock Shop, Fox River, Wigwam Socks, Stand4 Socks, and Stance Socks are lagging behind in email marketing performance and should focus on improving the quality and quantity of their emails.

Email Deliverability Summary: Sporcks leads in email deliverability with a good spam score and email size optimization. Happy Socks also shows strong email deliverability. However, Hot Sox, Fox River, and Stance Socks need to improve their spam scores and email size optimization to ensure effective email delivery. Stand4 Socks has no data available for analysis in this category.

Ads Performance Summary: Happy Socks excels in advertising performance, with the highest number of new ads detected and a diverse range of unique copies. Sporcks and Nice Laundry also perform well in this category. Bombas, Stzy, Sock Shop, Hot Sox, K. Bell Socks, Wigwam Socks, Socks Addict, and brands from Fox River to Stance Socks need to enhance their advertising strategies to remain competitive in the industry.

Social Ads Diversity Summary: In terms of social ads diversity, Happy Socks leads with a good proportion of video assets. Comrad Socks and Stand4 Socks also demonstrate strong diversity in their social ads. On the other hand, Bombas, Stzy, Stance Socks, Hot Sox, Fox River, Wigwam Socks, Sock Shop, Socks Addict, and K. Bell Socks need to diversify their social ad assets, particularly in terms of video content. John's Crazy Socks lags behind in this aspect.

In July, just like the previous months, Bombas continues to lead in emails with 21 emails sent. Comrad Socks and Stance Socks followed with 13 emails each.

In terms of ads, Comrad Socks takes the top spot with 73 new ads created, boasting the highest number of ad copies (22) this month among all the brands fo teh benchmark. Nice Laundry comes in the second position with 57 new ads.

Regarding ad strategy, both Comrad Socks and Nice Laundry prioritized images over videos. Comrad Socks uses 44 images vs. 27 videos, while Nice Laundry employs 38 images vs. 13 videos.

In July, NO BULL claimed the first position in emails (37), while Ten Thousand secured the second position with 25 emails.

In terms of ads, the top brands included On Running, Vuori, and Brooks Running. On Running generated 136 new ads with the highest number of ad copies (59) this month. Vuori and Brooks Running secured the second position with 101 new ads each.

Regarding ad strategy, On Running, Vuori, and Brooks Running gave preference to images in their ads this month. On Running used 81 images compared to 51 videos, Vuori used 94 images versus 7 videos, and Brooks Running used 66 images versus 35 videos.

In August, Bombas led in emails with 22 sent, while Comrad Socks followed with 14 emails.

Shifting to advertising, Sock Shop took the lead by introducing 71 new ads, and Comrad Socks secured the second position with 63 new ads created.

In terms of ad strategy, both Sock Shop and Comrad Socks leaned towards images in their ads this month. Sock Shop employed 64 images and only 3 videos, while Comrad Socks used 51 images and 10 videos.

In August, NO BULL maintained its lead in the number of emails sent, totaling 31, while Hoka followed with 26 emails.

Turning to advertising, Vuori took the top spot in terms of the number of new ads created this month, launching a total of 146 new ads. On Running secured the second position, boasting 121 new ads and using the highest number of ad copies, which was 53.

Regarding their ad strategies, both Vuori and On Running favored images over videos this month. Vuori employed 98 images and 48 videos, while On Running used 90 images and 27 videos in their ad campaigns.

Email Marketing Summary: NO BULL stands out in the Running industry, showing a significant increase in emails sent. Ten Thousand and Hoka follow closely, displaying good email performance, but Ten Thousand faces challenges in promotions. Vuori and Brooks Running demonstrate fair email practices, while SAYSKY and On Running need improvement in both email scoring and promotions. Joovv and ciele lag behind, requiring enhancements in both performance aspects.

Email Deliverability Summary: Sporcks excels in email deliverability, with a low spam score and effective email size optimization. Brooks Running and Ten Thousand also perform well, though Brooks Running faces challenges in email size. Brands like Hylo and Joovv need substantial improvement in both spam score and email size optimization. NO BULL shows good deliverability but struggles with email size.

Ads Performance Summary: Brooks Running leads in advertising, showing a high number of ads with diverse and effective copies. Ten Thousand and Janji also perform well, maintaining a good balance of ad velocity and unique copy. SAYSKY and On Running demonstrate good performance but need improvement in ad diversity. Brands like NO BULL and Hylo struggle in ad velocity and diversity.

In conclusion, NO BULL leads in email marketing, excelling in promotions. Sporcks dominates in email deliverability with low spam scores. Brooks Running excels in ads performance, displaying high velocity and diverse copies. Ten Thousand and Hoka show promise but need improvements. Brands like Joovv and Hylo require substantial enhancements to compete effectively.

Email Marketing Summary: Bombas leads the socks industry with the highest number of emails sent and a good email performance. Comrad Socks and Stance Socks also exhibit strong email strategies. However, Sock Shop and Nice Laundry need improvement, showing poor email performance and a higher percentage of promotions.

Email Deliverability Summary: Sporcks excels in email deliverability with a very good spam score and optimized email size. Stzy and Happy Socks also perform well in this aspect. However, brands like John's Crazy Socks and Bombas need to enhance their email optimization to improve deliverability.

Ads Performance Summary: Sporcks takes the lead in advertising within the socks industry with the highest number of new ads and a good unique copy performance. Happy Socks and Comrad Socks also perform well in advertising. Brands like Stzy and Bombas need to enhance their advertising presence.

In conclusion, Bombas dominates in email marketing, Sporcks excels in email deliverability, and Sporcks also leads in advertising within the socks industry. Brands like Sock Shop and Nice Laundry should focus on improving their overall marketing strategies.

In June, Vuori took the lead in email campaigns with 34 emails, while NO BULL secured the second position with 32 emails.

When it comes to advertising, Brooks Running emerged as the leader with 113 new ads created, closely followed by On Running with 106 new ads. Notably, On Running also utilized the highest number of ad copies, employing 55 variations in their new ads for the month.

In terms of ad strategy, both Brooks Running and On Running emphasized the use of images over videos. Brooks Running incorporated 92 images and 21 videos, while On Running utilized 63 images and 40 videos in their advertising campaigns.

During the month of June, Bombas retained its position as the leader in emails, sending a total of 21 emails. Sock Shop followed behind in the second position with 14 emails sent.

In terms of advertising, Happy Socks continued to maintain its leadership by creating 59 new ads. Sock Shop secured the second position with 51 new ads, and it used the highest number of ad copies among the brands of the benchmark this month.

Regarding ad strategy, both Happy Socks and Sock Shop favored the use of images over videos. Happy Socks utilized 36 images compared to 23 videos, while Sock Shop relied only on 42 images.

During the month of May, NO BULL leads the email communication with 29 emails sent, followed closely by Vuori with 28 emails. In terms of ads, Satisfy Running takes the lead with 111 new ads, followed by On Running with 107 new ads and NO BULL with 105 new ads. All three brands prioritize images in their new ads during May, with NO BULL strongly emphasizing their preference to mages. Satisfy Running showcases 62 images and 49 videos, On Running features 75 images and 32 videos, and NO BULL presents 90 images and 13 videos.

In May, Bombas emerges as the frontrunner, dominating the email landscape by sending a total of 24 emails. Comrad Socks and Stance Socks closely follow suit, with both brands delivering 14 emails throughout the month.

Shifting our focus to advertising, Happy Socks claims the top spot, unleashing 90 new ads in May. Comrad Socks trails behind with 64 new ads.

When it comes to ad strategy, both Happy Socks and Comrad Socks exhibit a preference for images. Happy Socks utilized 67 images, complemented by 23 videos while Comrad Socks relies on 39 images and 23 videos.

In April, NO BULL maintained its position at the top of the leaderboard in terms of the number of emails sent, while Vuori continued to dominate the number of ads created.

NO BULL sent a total of 32 emails and closely followed by Vuori with 28 emails sent during April.

Vuori created a total of 60 new ads in April, with SAYSKY coming in second place with 54 new ads created. When it comes to ad strategy, Vuori focused more on using images in its new ads during April, with 44 new images and 16 new videos. SAYSKY, on the other hand, solely used images in their ads, creating a total of 54 new images during April.

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In March, NO BULL dominated the email marketing space with 30 emails sent, closely followed by Ten Thousand and Vuori with 24 emails each. Vuori outperformed other brands in terms of advertising with 59 new ads launched and 29 unique ad copies used. In terms of media preference, Vuori favored images with 71% of their media in the form of images, and the remaining as videos. Ten Thousand, on the other hand, relied entirely on images for their advertising campaigns.

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Bombas leads in the number of emails sent this March with 18 emails, followed by Comrad Socks with 14 emails sent. These two brands have good spam scores compared to the average of all brands.

Comrad Socks tops the number of new ads launched during this period with 38 new ads, featuring a high number of unique ad copies compared to other brands average.

In terms of media strategy, Comrad Socks focuses more on videos with 63% of media being videos and the remaining for images."

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In April, Bombas remained the brand that sent the most emails with 21 emails, followed by Stance Socks with 13 emails instead of Comrad Socks that sent 11 emails this month. Sock Shop, on the other hand, led the number of new ads created with 58 ads, and it also had the highest number of ad copies used with 37 ad copies in total. As for Sock Shop's ad strategy, it is primarily focused on images, with 23 new images and only 9 new videos used in its new ads during April.

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