The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Socks
industry, for the month of
July
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
During the month of June, Bombas retained its position as the leader in emails, sending a total of 21 emails. Sock Shop followed behind in the second position with 14 emails sent.
In terms of advertising, Happy Socks continued to maintain its leadership by creating 59 new ads. Sock Shop secured the second position with 51 new ads, and it used the highest number of ad copies among the brands of the benchmark this month.
Regarding ad strategy, both Happy Socks and Sock Shop favored the use of images over videos. Happy Socks utilized 36 images compared to 23 videos, while Sock Shop relied only on 42 images.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
