The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Socks
industry, for the month of
May
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Bombas leads with 17 emails sent, achieving a 43.47% scoring and 5% promotional content. Sock Shop follows with 10 emails and a 49.9% score, though 30% were promotional. Comrad Socks and Stance Socks also perform well, each sending 9 emails, with Comrad scoring 72.22% and Stance 61.67%, both having low promotional content. Happy Socks, with 7 emails and a 60.57% score, also shows strong performance. In contrast, brands like Nice Laundry, Sporcks, and Socks Addict are lagging, sending minimal emails with lower scores and higher promotional content.
Email Deliverability and Spam Scores: Sporcks excels in deliverability with a spam score of -3.0 and an email size of 4,141.81 kb. Stance Socks and Comrad Socks also show good deliverability with spam scores of -3.39 and -2.72 respectively, and appropriate email sizes. Happy Socks and John's Crazy Socks maintain excellent spam scores of -4.67 and -2.91, enhancing their engagement. However, Stzy and Socks Addict struggle with higher spam scores of -1.1 and -0.1, impacting their email deliverability negatively. Overall, brands with better spam scores and optimal email sizes see higher engagement rates.
Advertising Impact and Diversity: Bombas is a leader in advertising, with 49 new ads and 16 unique copies, showing a diverse strategy. Comrad Socks follows with 27 new ads and 5 unique copies, indicating a strong ad presence. Sporcks and Happy Socks also perform well with 26 and 13 new ads respectively. Fox River, with 9 new ads, shows moderate performance. Brands like Stzy and Sock Shop are behind, with fewer ads and unique copies, indicating less advertising activity. In social ad diversity, Bombas and Comrad Socks excel with high proportions of new images and videos, enhancing their engagement across platforms, while other brands need to improve their ad diversity.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
