The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Socks
industry, for the month of
March
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Bombas emerges as a frontrunner in email marketing with 19 emails, showcasing a good email scoring but requires diversification in promotional content. Comrad Socks follows closely with 16 emails, demonstrating strong email scoring and a balanced promotional strategy. John's Crazy Socks demonstrates potential with 15 emails but needs improvement in email scoring and promotional variety to enhance market competitiveness. Happy Socks and Stance Socks exhibit promising email marketing strategies but require enhancements in email scoring and promotional diversity to solidify their positions in the socks industry.
Email Deliverability and Spam Scores: Sporcks leads in email deliverability with a positive spam score and efficient email size management, positioning itself as a top performer in the socks industry. Stand4 Socks demonstrates strong email deliverability with a positive spam score and effective email size management, distinguishing itself as a leader in the industry. Bombas excels in email deliverability with a positive spam score but requires improvements in email size management to optimize email deliverability and competitiveness. Comrad Socks exhibits strong email deliverability with a positive spam score but needs strategic adjustments in email size management to enhance competitiveness.
Advertising Impact and Diversity: Happy Socks leads in advertising impact with 57 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the socks industry. Sporcks closely follows with 49 impactful ads, showcasing a variety of unique copies and strong advertising volume. Sock Shop and Nice Laundry present solid advertising strategies, with 40 impactful ads each, emphasizing a balance between volume and diversity in ad content. Comrad Socks and Bombas demonstrate promising advertising impact but require enhancements in diversity to optimize advertising impact and competitiveness. Fox River faces challenges in advertising diversity, necessitating strategic adjustments to effectively engage consumers and remain competitive.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
