The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Socks
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: In the socks industry, Bombas leads in email marketing with a high number of emails sent and good email scoring. Hot Sox and Comrad Socks also perform well with substantial email volumes and high email scoring. However, the industry overall has decreased its email marketing activity by 4.11%. Sock Shop, Fox River, Wigwam Socks, Stand4 Socks, and Stance Socks are lagging behind in email marketing performance and should focus on improving the quality and quantity of their emails.
Email Deliverability Summary: Sporcks leads in email deliverability with a good spam score and email size optimization. Happy Socks also shows strong email deliverability. However, Hot Sox, Fox River, and Stance Socks need to improve their spam scores and email size optimization to ensure effective email delivery. Stand4 Socks has no data available for analysis in this category.
Ads Performance Summary: Happy Socks excels in advertising performance, with the highest number of new ads detected and a diverse range of unique copies. Sporcks and Nice Laundry also perform well in this category. Bombas, Stzy, Sock Shop, Hot Sox, K. Bell Socks, Wigwam Socks, Socks Addict, and brands from Fox River to Stance Socks need to enhance their advertising strategies to remain competitive in the industry.
Social Ads Diversity Summary: In terms of social ads diversity, Happy Socks leads with a good proportion of video assets. Comrad Socks and Stand4 Socks also demonstrate strong diversity in their social ads. On the other hand, Bombas, Stzy, Stance Socks, Hot Sox, Fox River, Wigwam Socks, Sock Shop, Socks Addict, and K. Bell Socks need to diversify their social ad assets, particularly in terms of video content. John's Crazy Socks lags behind in this aspect.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
