The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Socks
industry, for the month of
June
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In May, Bombas emerges as the frontrunner, dominating the email landscape by sending a total of 24 emails. Comrad Socks and Stance Socks closely follow suit, with both brands delivering 14 emails throughout the month.
Shifting our focus to advertising, Happy Socks claims the top spot, unleashing 90 new ads in May. Comrad Socks trails behind with 64 new ads.
When it comes to ad strategy, both Happy Socks and Comrad Socks exhibit a preference for images. Happy Socks utilized 67 images, complemented by 23 videos while Comrad Socks relies on 39 images and 23 videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
