The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Socks
industry, for the month of
January
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: Bombas leads in email marketing effectiveness, sending 24 emails with a solid performance score of 51.0%. Stzy closely follows with 22 emails, showcasing a good performance of 46.05%. Comrad Socks and John's Crazy Socks demonstrate competitive performance with 20 and 18 emails, respectively. Sock Shop, Fox River, Socks Addict, Happy Socks, and Hot Sox exhibit potential but need to refine their strategies for better performance. Lagging behind are K. Bell Socks, Nice Laundry, Sporcks, Stand4 Socks, and Wigwam Socks, requiring strategic adjustments for a competitive edge.
Email Deliverability Insights: Happy Socks excels in email deliverability with the best spam score improvement, coupled with reasonable email sizes. Sporcks and Stzy showcase good deliverability but with larger email sizes. Bombas, Comrad Socks, and John's Crazy Socks maintain fair deliverability, while brands like Fox River, Sock Shop, and Socks Addict face challenges with larger email sizes. K. Bell Socks, Nice Laundry, Stand4 Socks, and Wigwam Socks struggle with deliverability and need strategic adjustments for competitive marketing.
Ads Performance: Bombas stands out in advertising with 87 impactful ads and a diverse range of 7 unique copies. Happy Socks and Stand4 Socks maintain strong advertising strategies with a combination of substantial ad volumes and engaging content. Sporcks and Comrad Socks also demonstrate competitive advertising impact. Lagging in advertising are Sock Shop, John's Crazy Socks, and Nice Laundry, needing strategic adjustments for better advertising performance. Stzy, Stance Socks, Fox River, Hot Sox, and Wigwam Socks face challenges and need to enhance their advertising strategies for better impact.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
