SAYSKY

Email Marketing Overview: The sportswear industry witnessed a 40% surge in weekly emails, averaging 23.8. Short Par 4 and Kuiu dominate, with 62 and 51 emails respectively, showcasing robust email marketing strategies. Both brands exhibit strong email scores, with Short Par 4 leading in email scoring at 63.47%. Malbon Golf and FootJoy, while prolific in emails, struggle with low email scores, emphasizing a need for refinement.

Email Deliverability Insights: In email deliverability, Columbia Sportswear shines with a remarkable -10.86 average spam score, ensuring optimal inbox placement. Conversely, brands like Sport Chek and TREW face challenges, with scores indicating potential spam filter issues. Musto and FootJoy manage to strike a balance between email deliverability and size, showcasing proficiency in optimizing emails for enhanced performance.

Ads Performance: The industry saw a 38.63% increase in ads, averaging 34.2 weekly. Sport Chek dominates with 94 ads, emphasizing a strong online presence. Bad Birdie impresses with 52 unique ads, while brands like Short Par 4 lag with minimal variations. In social ads, Malbon Golf showcases diversity with a 16.67% video proportion, while Kuiu struggles with no video content. Brands need to ensure a mix of images and videos for engaging content.

Email Marketing Overview: The running industry witnessed a 30.08% surge in weekly emails, averaging 16.13. Hoka leads with 30 emails, showcasing an optimal blend of frequency and engagement. NO BULL follows closely, demonstrating a robust email strategy with 42 emails. In contrast, Sporcks lags behind with both quantity and quality issues, needing a refined approach to email marketing.

Email Deliverability Insights: Email deliverability scores depict a mixed landscape. On Running stands out with a remarkable -2.53 average spam score, ensuring emails hit inboxes consistently. However, brands like Vuori face challenges with a concerning spam score and Hylo struggles with both spam scores and large email sizes. Joovv excels in balancing deliverability and email size, showcasing expertise in optimization.

Ads Performance: Ads in the running industry increased by 18.13%, averaging 43.47 weekly. On Running dominates with 117 ads, emphasizing a strong online presence. Vuori impresses with a diverse content approach, combining a high number of images and videos. However, brands like Tracksmith and Joovv need to revamp their ad strategies for better visibility. In social ads, NO BULL stands out with a 25% video proportion, ensuring a varied and engaging content mix.

Email Marketing Performance: NO BULL and Vuori lead in email marketing, sending 25 and 24 emails respectively, reflecting strong engagement. Hoka follows closely with 23 emails, showcasing effective promotional strategies. Brooks Running and On Running also perform well with 14 and 13 emails each. In contrast, brands like Ciele, Tracksmith, and Ten Thousand are lagging, sending fewer emails and showing poor promotional engagement. Sporcks, with only five emails, needs to ramp up their email activity to stay competitive. Hylo and SAYSKY also need to improve their email efforts.

Email Deliverability and Spam Scores: Hylo and Joovv excel with spam scores of -4.23 and -3.0, respectively, indicating excellent deliverability. NO BULL and SAYSKY also perform well in this area. However, Sporcks and Tracksmith face challenges with poor spam scores and large email sizes, impacting deliverability. Ciele, Janji, and Ten Thousand need to improve both spam scores and email sizes to enhance their email performance. Vuori and Hoka show fair performance but could benefit from optimizing email sizes to improve deliverability further.

Advertising Impact and Diversity: Vuori and On Running dominate in ad volume, launching 89 and 87 new ads, respectively, demonstrating robust marketing efforts. NO BULL and Brooks Running also perform well with 75 and 62 ads each. SAYSKY and Ten Thousand are also notable, with significant ad activity. In contrast, brands like Hoka, Tracksmith, and Satisfy Running need to increase their ad volume and diversity to remain competitive. Sporcks shows good ad diversity but needs to enhance ad volume. Brands like Hylo, Janji, and Supersapiens need to significantly boost their ad efforts to catch up with leading brands.

Email Marketing Performance: Kuiu leads with 34 emails, showing high activity but poor promotional engagement. Short Par 4 follows with 18 emails and strong promotional strategies. Columbia Sportswear and Sport Chek also stand out, each with 18 and 15 emails, but Columbia needs to boost engagement. Brands like Bad Birdie, Malbon Golf, and Musto are moderately active. Mountain Hardwear is promising with 14 emails but needs to improve promotional content. Brands such as Berghaus, Janji, and ciele need to increase their email marketing efforts significantly.

Email Deliverability and Spam Scores: Columbia Sportswear excels in deliverability with a spam score of -10.37 and compact email size, making it the top performer. Sport Chek and Musto follow with strong deliverability scores of -4.43 and -3.85, respectively. Malbon Golf and Short Par 4 show good performance but need better spam scores. Kuiu, despite high activity, has poor deliverability with a score of -1.33. Bad Birdie, Janji, and Mountain Hardwear need to improve their spam scores and email sizes. FootJoy and Ten Thousand show fair scores but have room for improvement.

Advertising Impact and Diversity: SAYSKY and Ten Thousand are leaders in advertising with 59 new ads each, showing high activity and diversity. Malbon Golf and FootJoy follow closely with 53 and 50 ads, respectively. TREW also performs well with 27 ads but needs more unique copies. Kuiu and Short Par 4 show moderate ad activity. Columbia Sportswear, Bad Birdie, and Berghaus need to increase both ad volume and diversity. Brands like Janji, Musto, and ciele show minimal ad activity, indicating a need for significant strategic improvements in their advertising efforts.

Email Marketing Performance: NO BULL leads the pack in email marketing with 27 emails sent, demonstrating excellent email scoring and a well-balanced promotional strategy. Hoka closely follows with 25 emails, showcasing strong email scoring and minimal reliance on promotions. Vuori exhibits potential with 22 emails but needs to improve its email scoring and promotional diversity for enhanced performance. Brooks Running presents a solid performance with 17 emails, but its email scoring requires improvement for optimal effectiveness.

Email Deliverability and Spam Scores: Sporcks stands out in email deliverability with a positive spam score but needs to address email size management for improved performance, positioning itself as a potential leader in this aspect. Tracksmith demonstrates positive email deliverability with a good spam score but struggles with efficient email size management, indicating room for enhancement. On Running exhibits effective email deliverability with a positive spam score and efficient email size management, positioning itself as a top performer in this aspect.

Advertising Impact and Diversity: Vuori leads in advertising impact with 93 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the running industry. NO BULL closely follows with 65 impactful ads, showcasing a variety of unique copies and a high proportion of image content. SAYSKY demonstrates solid advertising impact with 61 impactful ads, focusing on image content and a balanced proportion of videos. Ten Thousand presents promising advertising strategies with 38 impactful ads, emphasizing a balance between volume and diversity in ad content.

Email Marketing Performance: Kuiu dominates email marketing with 40 emails sent, showcasing a solid email scoring but with a relatively high promotion percentage, indicating the need for promotional diversification. Short Par 4 follows with 22 emails, exhibiting excellent email scoring and a balanced promotional strategy. Columbia Sportswear demonstrates effective email marketing with 18 emails, featuring good email scoring and a reasonable promotion percentage. Sport Chek exhibits potential with 13 emails, but its email scoring and promotional diversity require enhancement for improved performance.

Email Deliverability and Spam Scores: Kuiu presents good email deliverability with a positive spam score but struggles with managing email size effectively, indicating room for improvement. Short Par 4 showcases positive email deliverability with a good spam score and efficient email size management, positioning itself as a top performer in this aspect. Bad Birdie leads in email deliverability with a good spam score but needs to address email size management for optimal performance, positioning itself as a potential leader in this aspect.

Advertising Performance: FootJoy leads in advertising impact with 62 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the sportswear industry. SAYSKY closely follows with 61 impactful ads, showcasing a variety of unique copies and a high proportion of image content. Kuiu exhibits solid advertising impact with 59 impactful ads, emphasizing a balance between volume and diversity in ad content. Ten Thousand presents promising advertising strategies with 38 impactful ads, emphasizing a balance between volume and diversity in ad content.

Email Marketing Overview: Vuori demonstrates email prowess, sending an average of 23 messages with an impressive performance score of 51.3%. On Running follows closely, showcasing a robust performance with 20 emails and a high scoring rate of 69.55%. Ten Thousand maintains a strong presence with a balanced email strategy. Conversely, NO BULL sends 16 emails but requires improvement in performance. Tracksmith, Hoka, and Brooks Running need refining in both volume and performance. Sporcks and Joovv, though active, lag behind in email marketing effectiveness.

Email Deliverability Insights: Vuori excels in deliverability, ensuring their messages reach the audience, despite an increased spam score. On Running strikes a balance between a fair spam score and consistent deliverability. NO BULL exhibits robust deliverability with a good spam score. Brands like Ten Thousand, Joovv, and Supersapiens face challenges in both deliverability and spam scores, requiring focused attention. Sporcks, despite a higher spam score, manages to deliver effectively.

Ads Performance: Vuori dominates in advertising, with 92 new ads showcasing product variety. On Running closely follows with 87 impactful ads, demonstrating a balanced mix of content. Ten Thousand maintains a strong advertising presence, while SAYSKY showcases impactful content. NO BULL and Satisfy Running need enhancement in both volume and diversity, lacking in both images and videos. Vuori stands out in social ad diversity, blending images and videos effectively. On Running and Ten Thousand also exhibit commendable diversity, while Hoka, Brooks Running, and NO BULL lag behind in incorporating video content.

Email Marketing Overview: Ten Thousand leads the sportswear industry in email marketing, delivering 14.8 emails on average with a commendable performance score of 49.6%. SAYSKY closely follows with a strong performance, leveraging 8 emails to engage effectively. Brands like Sport Chek, Malbon Golf, and Kuiu exhibit solid email marketing performances. However, Bad Birdie and Short Par 4 need refinement, lagging in both volume and performance. Columbia Sportswear excels in email volume but shows room for improvement in performance.

Email Deliverability Insights: Ten Thousand boasts superior email deliverability with a low spam score, ensuring their messages reach the intended audience. SAYSKY and Sport Chek also exhibit commendable deliverability. Conversely, Columbia Sportswear struggles with a high spam score, demanding focused efforts for improvement. Short Par 4 and Bad Birdie need enhancement in both deliverability and spam scores.

Ads Performance: Ten Thousand stands out in advertising with 80 new ads and a diverse mix of content, showcasing both images and videos effectively. SAYSKY and Sport Chek also excel in advertising impact. Malbon Golf exhibits strong advertising, but Short Par 4 and Bad Birdie need to enhance their strategies for a more competitive stance. Social ads diversity averages at 17.04%, indicating room for improvement in incorporating more video content across the industry.

Email Marketing Summary: In the Running industry, Hoka and Brooks Running are the top performers in email marketing. Hoka stands out with the highest email scoring and a significant number of emails sent, while Brooks Running maintains a good balance between email quantity and quality. On Running is another notable brand with a fair email marketing performance. However, brands like Sporcks and Satisfy Running need to enhance their email marketing efforts, as they have low email scoring and send fewer emails.

Email Deliverability Summary: Tracksmith leads in email deliverability with the lowest average spam score and optimized email size. Hoka, Satisfy Running, and Joovv also perform well in email deliverability. However, brands like Janji and SAYSKY need to improve their email deliverability due to high email sizes and less optimized emails.

Ads Performance Summary: In advertising, Sporcks and On Running are the leaders, with a high number of ads published and a variety of unique ad copies. Ten Thousand also performs well in advertising. However, brands like ciele and Joovv lag behind with fewer new ads detected and limited ad diversity.

Social Ads Diversity Summary: On Running excels in social ad diversity, particularly with a high proportion of video content in their ads. Hoka and Brooks Running also perform well in this aspect. In contrast, brands like Satisfy Running and Supersapiens have limited social ad diversity due to a lack of video content in their ads.

Email Marketing Summary: In the Sportswear industry, Short Par 4 emerges as the leader in email marketing. They send a substantial number of emails while maintaining high email scoring. Kuiu also performs well in email marketing, although they need to improve email scoring. Meanwhile, brands like Say Sky and Bad Birdie need to enhance their email marketing, as they have low email scoring and limited emails sent.

Email Deliverability Summary: Short Par 4 excels in email deliverability with good average spam scores and efficient email size optimization. In contrast, Kuiu faces challenges with high email size, impacting their deliverability. Brands like Columbia Sportswear and Musto need to work on their email size optimization for better deliverability.

Ads Performance Summary: Ten Thousand and Sport Chek lead in advertising performance. They publish a significant number of ads with a variety of unique ad copies. Malbon Golf also performs well in advertising. On the other hand, brands like Ciele and Kuiu need to enhance their advertising efforts, with fewer new ads detected and limited ad diversity.

Social Ads Diversity Summary: Short Par 4 is the standout in social ad diversity with a mix of images and videos in their ads. Malbon Golf and Bad Birdie also perform well in this aspect. In contrast, brands like Kuiu, Ciele, and Musto have limited social ad diversity, mainly due to a lack of video content in their ads.

During the month of June, Short Par 4 and Kuiu once again held their positions as leaders in email. Short Par 4 took the lead by sending 42 emails, while Kuiu closely followed with 41 emails.

When it comes to advertising, Ten Thousand maintained its leadership position with 83 new ads created. SAYSKY secured the second position with 78 new ads and stood out by using the highest number of ad copies, totaling 30, among all the brands in the benchmark for this month.

In terms of ad strategy, Ten Thousand prioritized images over videos, incorporating 67 images and 16 videos into their campaigns. On the other hand, SAYSKY exclusively utilized images, using 78 images in their advertising content.

In July, NO BULL claimed the first position in emails (37), while Ten Thousand secured the second position with 25 emails.

In terms of ads, the top brands included On Running, Vuori, and Brooks Running. On Running generated 136 new ads with the highest number of ad copies (59) this month. Vuori and Brooks Running secured the second position with 101 new ads each.

Regarding ad strategy, On Running, Vuori, and Brooks Running gave preference to images in their ads this month. On Running used 81 images compared to 51 videos, Vuori used 94 images versus 7 videos, and Brooks Running used 66 images versus 35 videos.

In August, Kuiu and Short Par 4 maintained their lead in emails, with Kuiu sending 42 and Short Par 4 sending 30 emails.

Turning to advertising, SAYSKY took the lead by creating 102 new ads, while Sport Chek secured the second position with 84 new ads, boasting the highest number of ad copies at 38.

Regarding their advertising approach, both SAYSKY and Sport Check leaned towards using more images in their ads this month. SAYSKY exclusively used images (102), and Sport Check employed 73 images compared to just 9 videos.

In August, NO BULL maintained its lead in the number of emails sent, totaling 31, while Hoka followed with 26 emails.

Turning to advertising, Vuori took the top spot in terms of the number of new ads created this month, launching a total of 146 new ads. On Running secured the second position, boasting 121 new ads and using the highest number of ad copies, which was 53.

Regarding their ad strategies, both Vuori and On Running favored images over videos this month. Vuori employed 98 images and 48 videos, while On Running used 90 images and 27 videos in their ad campaigns.

Email Marketing Summary: NO BULL stands out in the Running industry, showing a significant increase in emails sent. Ten Thousand and Hoka follow closely, displaying good email performance, but Ten Thousand faces challenges in promotions. Vuori and Brooks Running demonstrate fair email practices, while SAYSKY and On Running need improvement in both email scoring and promotions. Joovv and ciele lag behind, requiring enhancements in both performance aspects.

Email Deliverability Summary: Sporcks excels in email deliverability, with a low spam score and effective email size optimization. Brooks Running and Ten Thousand also perform well, though Brooks Running faces challenges in email size. Brands like Hylo and Joovv need substantial improvement in both spam score and email size optimization. NO BULL shows good deliverability but struggles with email size.

Ads Performance Summary: Brooks Running leads in advertising, showing a high number of ads with diverse and effective copies. Ten Thousand and Janji also perform well, maintaining a good balance of ad velocity and unique copy. SAYSKY and On Running demonstrate good performance but need improvement in ad diversity. Brands like NO BULL and Hylo struggle in ad velocity and diversity.

In conclusion, NO BULL leads in email marketing, excelling in promotions. Sporcks dominates in email deliverability with low spam scores. Brooks Running excels in ads performance, displaying high velocity and diverse copies. Ten Thousand and Hoka show promise but need improvements. Brands like Joovv and Hylo require substantial enhancements to compete effectively.

Email Marketing Summary: Short Par 4 leads the Sports Wear industry in email marketing, displaying a substantial increase in emails sent. Kuiu and Ten Thousand follow, demonstrating good email performance, but Kuiu faces challenges in promotions. Sport Chek and Columbia Sportswear show fair performance, while Musto struggles in promotions. SAYSKY and Mountain Hardwear lag behind, needing improvement in both email scoring and promotions.

Email Deliverability Summary: Short Par 4 excels in email deliverability with a low spam score and effective email size optimization. Kuiu and Malbon Golf also perform well, although Kuiu faces challenges in email size. Columbia Sportswear faces major issues with a significantly high spam score. Brands like Berghaus and ciele need substantial improvement in both spam score and email size optimization.

Ads Performance Summary: Ten Thousand dominates in advertising, showing a high number of ads with diverse and effective copies. Sport Chek and Janji also perform well, maintaining a good balance of ad velocity and unique copy. Kuiu and Malbon Golf demonstrate good performance but face challenges in ad diversity. Brands like Columbia Sportswear and Short Par 4 struggle in ad velocity and diversity.

In conclusion, Short Par 4 leads in email marketing, excelling in promotions. Ten Thousand dominates in ads performance, displaying a high velocity and diverse copies. Kuiu and Malbon Golf show promise but need improvements. Columbia Sportswear faces challenges in both email deliverability and ads performance. Berghaus and ciele require substantial enhancements to compete effectively.

In July, Kuiu led in emails with 37, followed by Short Par 4 with 27 emails.

In terms of advertising, Ten Thousand took the lead again with 80 new ads created, while Short Par 4 secured the second position this month with 66 new ads.

Regarding ad strategy, both Ten Thousand and Short Par 4 favored images. Ten Thousand used 70 images compared to only 10 videos, and Short Par 4 employed 34 images against 32 videos.

In June, Vuori took the lead in email campaigns with 34 emails, while NO BULL secured the second position with 32 emails.

When it comes to advertising, Brooks Running emerged as the leader with 113 new ads created, closely followed by On Running with 106 new ads. Notably, On Running also utilized the highest number of ad copies, employing 55 variations in their new ads for the month.

In terms of ad strategy, both Brooks Running and On Running emphasized the use of images over videos. Brooks Running incorporated 92 images and 21 videos, while On Running utilized 63 images and 40 videos in their advertising campaigns.

During the month of May, Short Par 4 sent the highest number of emails with a total of 39 emails, followed by Kuiu with 35 emails. Ten Thousand claimed the lead in ads, creating 100 new ads, closely followed by Sport Check with 95 new ads. Sport Check utilized the highest number of unique ad copies (58) during May. Both Ten Thousand and Sport Check emphasized more images over videos in their ad media, with Ten Thousand using 79 images and 21 videos, and Sport Check featuring 67 images and 24 videos.

During the month of May, NO BULL leads the email communication with 29 emails sent, followed closely by Vuori with 28 emails. In terms of ads, Satisfy Running takes the lead with 111 new ads, followed by On Running with 107 new ads and NO BULL with 105 new ads. All three brands prioritize images in their new ads during May, with NO BULL strongly emphasizing their preference to mages. Satisfy Running showcases 62 images and 49 videos, On Running features 75 images and 32 videos, and NO BULL presents 90 images and 13 videos.

To start with, Kuiu remained the top contender for the number of emails sent with 35 emails during April. Meanwhile, Short Par 4 sent 31 emails during the same period.

In terms of ad campaigns, Sport Check is the front-runner with 56 new ads launched in April, followed by Columbia Sportswear with 55 new ads.

Sport Check has given preference to images in its new ads, having 41 new images and only 6 new videos. Columbia Sportswear, on the other hand, has a nearly equal amount of images and videos, with 30 new images and 23 new videos.

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In April, NO BULL maintained its position at the top of the leaderboard in terms of the number of emails sent, while Vuori continued to dominate the number of ads created.

NO BULL sent a total of 32 emails and closely followed by Vuori with 28 emails sent during April.

Vuori created a total of 60 new ads in April, with SAYSKY coming in second place with 54 new ads created. When it comes to ad strategy, Vuori focused more on using images in its new ads during April, with 44 new images and 16 new videos. SAYSKY, on the other hand, solely used images in their ads, creating a total of 54 new images during April.

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During March, Kuiu sent the highest number of emails with 31, closely followed by Ten Thousand with 24. However, Ten Thousand outperformed other brands in terms of advertising, launching 60 new ads, although only using 4 unique ad copies. It's worth noting that sportswear brands tend to prioritize images over videos, and Ten Thousand is the leader in this regard with 48 new images compared to only 12 new videos launched this month.

In March, NO BULL dominated the email marketing space with 30 emails sent, closely followed by Ten Thousand and Vuori with 24 emails each. Vuori outperformed other brands in terms of advertising with 59 new ads launched and 29 unique ad copies used. In terms of media preference, Vuori favored images with 71% of their media in the form of images, and the remaining as videos. Ten Thousand, on the other hand, relied entirely on images for their advertising campaigns.

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