The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Sport Wear
industry, for the month of
March
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Kuiu dominates email marketing with 40 emails sent, showcasing a solid email scoring but with a relatively high promotion percentage, indicating the need for promotional diversification. Short Par 4 follows with 22 emails, exhibiting excellent email scoring and a balanced promotional strategy. Columbia Sportswear demonstrates effective email marketing with 18 emails, featuring good email scoring and a reasonable promotion percentage. Sport Chek exhibits potential with 13 emails, but its email scoring and promotional diversity require enhancement for improved performance.
Email Deliverability and Spam Scores: Kuiu presents good email deliverability with a positive spam score but struggles with managing email size effectively, indicating room for improvement. Short Par 4 showcases positive email deliverability with a good spam score and efficient email size management, positioning itself as a top performer in this aspect. Bad Birdie leads in email deliverability with a good spam score but needs to address email size management for optimal performance, positioning itself as a potential leader in this aspect.
Advertising Performance: FootJoy leads in advertising impact with 62 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the sportswear industry. SAYSKY closely follows with 61 impactful ads, showcasing a variety of unique copies and a high proportion of image content. Kuiu exhibits solid advertising impact with 59 impactful ads, emphasizing a balance between volume and diversity in ad content. Ten Thousand presents promising advertising strategies with 38 impactful ads, emphasizing a balance between volume and diversity in ad content.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
