The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Sport Wear
industry, for the month of
June
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Kuiu leads with 34 emails, showing high activity but poor promotional engagement. Short Par 4 follows with 18 emails and strong promotional strategies. Columbia Sportswear and Sport Chek also stand out, each with 18 and 15 emails, but Columbia needs to boost engagement. Brands like Bad Birdie, Malbon Golf, and Musto are moderately active. Mountain Hardwear is promising with 14 emails but needs to improve promotional content. Brands such as Berghaus, Janji, and ciele need to increase their email marketing efforts significantly.
Email Deliverability and Spam Scores: Columbia Sportswear excels in deliverability with a spam score of -10.37 and compact email size, making it the top performer. Sport Chek and Musto follow with strong deliverability scores of -4.43 and -3.85, respectively. Malbon Golf and Short Par 4 show good performance but need better spam scores. Kuiu, despite high activity, has poor deliverability with a score of -1.33. Bad Birdie, Janji, and Mountain Hardwear need to improve their spam scores and email sizes. FootJoy and Ten Thousand show fair scores but have room for improvement.
Advertising Impact and Diversity: SAYSKY and Ten Thousand are leaders in advertising with 59 new ads each, showing high activity and diversity. Malbon Golf and FootJoy follow closely with 53 and 50 ads, respectively. TREW also performs well with 27 ads but needs more unique copies. Kuiu and Short Par 4 show moderate ad activity. Columbia Sportswear, Bad Birdie, and Berghaus need to increase both ad volume and diversity. Brands like Janji, Musto, and ciele show minimal ad activity, indicating a need for significant strategic improvements in their advertising efforts.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
